Vikram S. Shriram

An Erudite Professional with Diverse Capabilities

An expert in management skills, Mr Shriram is handling the operations of DCM Shriram Limited which is a 128-year-old company acknowledged for its transparent work culture and diversity, and has brought fresher perspectives into the organization.

Under his leadership, Fenesta has emerged as India’s largest Window Company and also India’s first Window Superbrand and has been the flag bearer and game changer of the Window industry in India. The team at Fenesta understands customer needs and need gaps, develops its products and services accordingly and specializes in design, manufacture, installation and service of precision-engineered, 100% customized windows and doors. Having diverse capabilities and in-depth knowledge of India’s market and the latest global technology trends, has enabled Fenesta to install over two million windows that can withstand India’s diverse and extreme climatic conditions.

Mr. Shriram graduated in Commerce with Honours from St. Xavier’s College, Calcutta and has done his Chartered Accountancy from The Institute of Chartered Accountants of India (ICAI) in the year 1981. He is a Fellow Member of the ICAI. He has attended various training and Management Development programmes in India and abroad. Mr. Shriram started his career in 1981 with SRF Group at Shriram Bearing Ltd. (SBL). As a part of SRF Management team, he worked in various Divisions of SRF Group Companies and was responsible for various functional & general management areas including Projects, Marketing, Works Management & General Management. He was responsible for total operations of all Bearing divisions.

After the trifurcation of the reputed DCM group in 1990, Mr. Vikram Shriram was appointed as Dy. Managing Director of DCM Shriram Ltd. and today is the Vice Chairman & Managing Director.

He along with his brothers Mr Ajay S. Shriram, Chairman & Sr Managing Director and Mr Ajit Shriram, Joint Managing Director and a team of highly professional executives have grown the organization and entered into new business areas too.

A Multifaceted Personality

Mr Shriram always upholds the ethical standards by being socially responsible and delivering on promises. He encourages innovative ideas and diverse views and tries to build external orientation. Over the years, he has built a strong and talented workforce of more than 4800 employees that are professionally trained to handle the operations of the Group.

He has established a unique way of management, which he refers to as corporate management board that consists of all the business heads plus corporate finance, HR, internal audit and IT, and the Group has a structured vertical for each of its businesses headed by the respective business heads as they have the authority to delegate the growth and budgeting plans.

Mr Shriram is a highly motivated person and gives his valuable contribution in serving various organisations, including being a member of the governing body of Shriram College of Commerce. Concerned about the well being of the community at large and continuously supporting various educational activities, his focus is on protecting the future of girl children.

Somanaathan Sridharan

A Multifaceted Leader with a Distinguished Track Record

Sridharan has proved himself a dynamic leader who is capable of handling multiple tasks concurrently. With a vast experience of over 20 years in the FMCG category, Somanaathan Sridharan has an in-depth understanding of sales & marketing, manufacturing operations, General management, business development, change management, and innovation. He is a multi-talented individual with an excellent record of initiating and leading turnaround strategies in complex multichannel distribution environments with international exposure. It is his strategic leadership style that motivates his team to set clear goals and achieve organisational objectives.

Sridharan began his career as a sales representative in 1991 at ICL Marketing Ltd of the Maharaja Organization. Since then, his career graph has been on a rise as he has been involved in the management of various significant positions that require utmost dedication and responsibility at Lion Beer Celon Ltd & Keells Food Products Ltd. until 2007. Prior to joining CBL, he had led the International Business unit of Orange Electric in Sri Lanka facilitating the growth of Orange Electric in the Global Arena. His precise acumen in decisionmaking provided him with the opportunity to head the Globe manufacturing Ltd, of the W.R. Carpenter Group in Papua New Guinea and to drive the company to a multi folded growth with significant international business revenue in commodity exports.

Sridharan’s approach towards business has always been future-driven. He has gained considerable expertise in various areas including finance, budgeting, cost management, supply management, public relations, media affairs, sales, and marketing leadership. He consistently endeavours to keep himself updated on the latest advancements so as to mould his business strategies according to different market requirements.

CBL BANGLADESH

Since taking the reins of CBL in 2015, Sridharan has been pivotal in moving the Business from strength to strength. Under his leadership, Ceylon Biscuits Bangladesh (Pvt) Limited has become a force to be reckoned in Bangladesh.

His innovation-driven leadership has spurred remarkable organizational growth, besides making CBL as the Fastest Growing Confectionery Biscuits Brand in Bangladesh and making inroads in to newer food category products for the changing consumer needs of the Bangladeshi Market.