Sukirti Patnaik
40 Under 40 Most Influential Leaders

Sukirti Patnaik

“Sukirti does not only involve herself in beautifying the customers but actually has been educating them and changing the perception towards the Salon Industry”


Firmly believing that makeup is a way for a woman to look and feel her true self, rather prettier and more confident, and then dedicated to her professional and personal endeavours to help women bring out their real inherent confidence, Sukirti Patnaik, along with Jayanth Kannairi started her salon in July 2010 after they moved from London to Bhubaneswar


Born in Odisha to Mr Pramod Kumar Patnaik, an IAS, and Ms Narayani Bohidar, an Associate Professor, Sukirti’s childhood was mostly spent traveling though various cities across Odisha due to her father’s frequent transfers. From a very young age, she was a dedicated student and after completing higher education she pursued engineering from the Siddaganga Institute of Technology, Karnataka. After college, she worked across various countries in Europe and that is where she was exposed to the latest trends in beauty products and services.
This was a time of self-exploration for her and she realized the corporate world was not what she had been made for. After this self-awakening discovery, she enrolled herself in various beauty and makeup courses at some of the best institutes in United Kingdom.
She studied at the prestigious SAKS Academy, AOFM and Carlton Institutes, and trained herself for Indian Bridal Makeup and Mehendi under the award- winning celebrity makeup & henna artist, Ash Kumar at the Ash Kumar Academy. She is also a UK government certified NVQ professional.
As she is multitalented, she successfully plays various roles as an Entrepreneur, Businesswoman, Makeup Artist, Skin Care Specialist, IT Engineer, Electronics Engineer, Tennis Player, Mother, Wife and a woman who defines development, success and dedication.


In July 2010, shemovedto Bhuwaneshwar to open her first salon which was also the first professional salon to start operations in the city, and today Indulge Salon owns a chain of franchises in Bhubaneswar & Cuttak, and is planning to expand out of the state. With continuous hard work and innovative initiatives, Indulge has become a name to be reckoned with in the make-up industry, as it has grown leaps and bounds because of its excellent Manpower, Service Quality, Interior, Training Programs, Cleanliness, Product Lines and Overall Professionalism.
Sukirti does not only involve herself in beautifying the customers but actually has been educating them and raising the standards of beauty services while changing the perception towards the Salon Industry. Entrepreneurship with social responsibility is her motto, and she is actively involved personally and professionally in giving back to the Society.
She has had a journey full of enrichment as well as challenges and she believes that the roadblocks that came her way made her even stronger and pushed her towards a glorious future that she is living today. She is a living example of women power and advocates women independence at every step of life. She encourages capable young women to put their feet on the pedal and drive their way to a successful entrepreneurial journey.
With a keen eye on making great progress and growth in future, she plans to open over 100 salons and create 100 women entrepreneurs who would not only be independent but would also create many direct and indirect jobs in their respective markets.


Sukirti has won numerous national & international awards for her role in redefining the way India looks at the salon business, as under her motivation and her team’s efforts Indulge Salon has won or has been nominated in the best salons and salon chains categories.