A Tale Of Vision & Innovation
Known for its revolutionary innovations, Tata Global Beverages is a world leader with a presence in 40+ countries. This pioneering brand has several popular products, with a consolidated revenue of $1.5 billion, under its umbrella. For 50 years, its delicious beverages have captured the imagination of people all over the world
Tata Global Beverages ’ journey to becoming one of India’s largest multinational conglomerates has been an inspiring one. By maintaining high standards of quality, it earned the goodwill of people all over the world. Till this day, the organization strives to strengthen the incredible legacy of Jamsetji Tata and his vision to enable India to produce everything at home, from salt to steel.
A Mighty Portfolio
Established in the 1960s, the organization has been procuring, acquiring and collaborating with the finest and most popular brands across continents to turn into the world’s largest beverages and drinks holdings company. The organization’s main focus is on tea, coffee and water and their production, procurement and distribution. With more than 250 million servings of its products being consumed every day, it is no surprise that Tata Tea, Tetley, Teapigs, Eight O’Clock Coffee, Himalayan Grand Coffee, Joekels, and Tata Gluco Plus are major market holders in the UK, Canada, US, India, South Africa and the Middle East along with dozens of other countries.
Tata Global Beverages is a proponent of the farm to table mantra. The organization is involved in several stages of tea and coffee production including manufacturing and exporting. The company has acquired or collaborated with Starbucks, Pepsico, James Finlay & Co., Allied Lyons, Consolidated Coffee and Tetley Ltd. to build a massive umbrella corporation. As a result, it has under its banner some of the most recognizable brands like Starbucks, Tetley, Tata Tea, Mount Everest, TiON and others. The company has also strategically allied and merged with other companies to enter several unexplored areas. In fact, it is the first Indian beverage company to run its operations in China, Russia and Saudi Arabia.
Innovations That Propel Business
To build a sustainable business in the long run, the organization has adopted a dynamic strategy to work with only quality suppliers and farmers. The organization has joined hands with highly competent partners who can assist in fulfilling its vision and business objectives. To keep up with the fast-paced world of technology, the company includes the
integration of ERP, modern Supply Chain Softwares and Content Management Systems in every step of its sales and procurement process. It is keen on bettering Human Resources Management and recruits only the best resources. It also has an elaborate supply chain methodology that ensures the smooth supply of all of the organization’s products. Tata Global Beverages believes that automation is the future. So it has implemented several systems to automatically manage the finance, accounting and even legal entries of its companies.
Tata Global Beverages is committed to being a socially responsible brand. Not only has it won several accolades and awards for its leading products, but it has also been recognized for its contributions towards climate and environmental sustainability.
