Elista is a company that has given quality products a true meaning. It is renowned for its world class electronic products. Building the portfolio under the umbrella of its parent company, TeknoDome LLC,Headquarteredat UAE, Elista sells smart TVs, IT and mobile accessories, and home appliances, among other goods. The company’s geographical expanse is huge and has a network of more than 15,000 retailers in India. Led by the good response, it is on the verge of starting its manufacturing plant in the coming months. With an expansive product profile, Elista envisions to put India on the world map with fine-quality, world-class electronic products.
VISION FOR FUTURE GROWTH
Elista has a strong vision in its mission of improving the lives of its customers by providing them with the best-quality electronic devices at an affordable price. Its vision is not only limited to customers, but also extends to its employees, stakeholders, workers, andchannel partners. The company boasts of innovative ideas by its product designers, who provide electronics with distinctive designs and excellent functionality. In line with its growth plans, the company has taken its first global footstep by launching in the UAE, and is eying to launch soon in CIS and MENA markets.
BLEND OF EXPERTISE AND INNOVATION
Elista is a hub of innovative minds from all across the world. It takes pride in its employees in India who work diligently to create a niche for the company. The brand has a combined talent pool of many who’s who from the industry, which makes the company a perfect blend of strong and prodigious expertise and technological advancements.
GOING VOCAL FOR LOCAL
Elista’s growth graph is consistently heading upwards. The company generated a revenue of ₹35 crores in the first financial year. With its dedication, intelligence,and understanding of the market, the organisation boosted its revenues to ₹158 crores in the next financial year. The company is now working relentlessly to increase its revenues to ₹250 crore in the current financial year. It further wants to expand its wings to global markets, and has plans to generate a revenue of ₹1,500 crore by 2025.
REWARDS AND RECOGNITIONS
There is a long list of awards owned by Elista. The company was awarded ‘Editor’s Choice for the New Entrant Consumer Electronic Brand 2020’ at the Mobility Conclave and Excellence Awards. Device Next awarded Elista ‘Atmanirbhar Award 2020’, ‘The Best Computer Cabinet Brand’ and ‘The Best Electronics Brand Award’.
The list of recognitions include ‘BAARC Award – Marketing Meister (2022)’ and ‘Most Innovating IT Accessories Award’ by C&C Awards 2022. NCN also awarded the company with ‘The Most Successful Make in India Electronic Products Brand of 2021’ and the ‘Fast Growing Smart TV Brand of 2021’ in August 2022.
Elista has made a mark in the industry with ace cricketer, Suresh Raina being its brand ambassador. The sportsperson complements the company’s vision of empowering Made in India products to excel in the world market with their innovations.
Along with Suresh Raina, another popular cricketer, Ishan Kishan has been made Elista’s brand ambassador to promote and expand the company’s business in the Hindi-speaking markets. With such big names associating with the brand, the organisation is marching ahead on its mission of ‘Make India Global’ with giant footsteps.