ACING THE GROWTH GAME
Mr. Sanjjeev K. Singh is the Founder, President, and CEO of Illinois-based ASAR Digital, a certified SAP Gold Partner and a premier technology consultancy. With an impressive tenure of over 25 years in the IT industry, Mr. Singh has demonstrated unparalleled expertise in both sales and management. His strategic acumen and transformative leadership have played a pivotal role in elevating ASAR Digital to its current pinnacle of success. His journey is a compelling narrative that reflects a dynamic and innovative approach to navigating the ever-evolving landscape of technology
“MR. SINGH IS A PIONEER IN IMPLEMENTING THE CONCEPT OF ‘INTELLIGENT ENTERPRISE’ IN CUSTOMER EXPERIENCE MANAGEMENT. HE BELIEVES THAT SAP’S ERP AND CX SOLUTIONS CAN HAVE A TRANSFORMATIVE IMPACT ON BOTH BUSINESS OPERATIONS AND CUSTOMER ENGAGEMENT STRATEGIES”
Adynamic professional, Mr. Sanjjeev K. Singh holds a B.Tech. in Computer Engineering from Kamla Nehru Institute of Technology, Uttar Pradesh, India. He worked at Tata Unisys and Computer Associates in India, followed by a tenure at SAP America upon moving to the US. In 2010, he established ASAR America, which underwent a rebranding to ASAR Digital in 2020. During COVID, he undertook a strategy course at Kellogg School of Management, USA, and in 2024, he is all set to be a Harvard Business School alumni with the prestigious OPM Program, a special management course for Business Owners and CEOs. During his tenure with the Forbes Technology Council, he significantly enriched the community with his wealth of knowledge. His passion for technology, coupled with a steadfast belief in its capacity to transform both business operations and customer interaction, is the cornerstone of his professional philosophy.
Under Mr. Singh’s guidance, ASAR Digital has experienced remarkable growth and established itself as the fastest-growing SAP Certified Gold Partner in North America. His leadership has acted as a catalyst, propelling the organisation towards unprecedented success and earning widespread recognition. Presently, the company provides an extensive range of services to assist clients at every stage of their digital journey. From covering initial consulting and implementation to ongoing support, its offerings are designed to be all-encompassing and adaptable.
With over two decades of experience, Mr. Singh’s expertise extends across a broad spectrum of SAP applications, including S/4HANA, diverse Cloud services, CPQ, and
Customer Data Platforms, establishing him as a pivotal figure in the ERP landscape.
Beyond his mastery of intricate software nuances, he possesses a comprehensive understanding of the business landscape, from sectors ranging from high-tech to utilities. What sets Mr. Singh apart is his strategic approach—a seamless blend of theoretical rigour and practical insights.
The well-versed leader champions a hands-on, collaborative leadership style to drive innovation at ASAR Digital. His leadership drives creativity and professional growth, thus creating a dynamic environment where achievements are celebrated. Through his company, he aims to help businesses redefine customer engagement with cutting-edge digital tools and strategies.
Speaking about his mission, Mr. Singh states, “At ASAR Digital, our goal is to empower clients to navigate the dynamic digital landscape with agility and foresight. We are dedicated to leveraging technology’s power to cultivate meaningful customer relationships and drive sustainable growth.”
Mr. Singh has played a pivotal role in propelling ASAR Digital to Inc. 5000’s fastest-growing ranks. His stellar leadership has helped him establish his company as an epitome of transformative success in the domain of customer experience solutions. With a keen focus on innovation, the forward-thinking leader continues to drive the company towards unprecedented growth, making it a standout player in the dynamic business landscape.
PRIORITISES PERSONALISED CUSTOMER EXPERIENCES
Mr. Singh is a visionary leader who views each customer interaction as a vital moment to forge enduring connections and lasting success. His vision is to strategically utilise SAP Software to position ASAR Digital as the premier provider of CX solutions worldwide through seamless integration of technological innovation and customer satisfaction. His leadership and inventive strategies have propelled numerous clients to surpass customer expectations.
Mr. Singh is also a pioneer in implementing the revolutionary concept of ‘intelligent enterprise’ in customer experience management. He believes that SAP’s ERP and CX Solutions can have a transformative impact on both business operations and customer engagement strategies.
Speaking about his customer-centric approach, Mr. Singh says, “At ASAR Digital, our commitment is to provide more than just solutions. We offer transformative experiences that enhance your business. We back our work with ASAR Shield to offer lifelong support at no additional cost for our implemented SAP solutions.”
A MULTIFACETED PERSONALITY
An experienced speaker and prolific writer, Mr. Singh captivates industry stakeholders with his compelling messages on customer experience, thus encouraging them to redefine the landscape. The versatile leader is recognised as a pioneer for his work on three groundbreaking SAP Press books. These literary endeavours delve into transformative insights into SAP’s CX tools, further solidifying his position as a vanguard in the field.
As a seasoned panellist at industry seminars and webinars, Mr. Singh imparts invaluable insights on digital transformation and customer experience management. He has ignificantly contributed to the tech industry’s advancement by mentoring emerging leaders. His dedication to knowledge sharing makes him a standout figure in the business landscape. He also enriches tech conversations with his deep insights, which in turn, significantly enhances his peers’ collective wisdom. His impactful contributions make him a key influencer in the business and tech realm.
A COMPASSIONATE LEADER
Being an ambitious individual, Mr. Singh consistently aims to boost business efficiency. Nevertheless, his dynamic influence extends beyond profit margins. In addition to his corporate duties, he ardently engages in community welfare services. At the same time, he advocates for the value of knowledge sharing and active community involvement. The compassionate leader not only propels enterprises to success but leaves a lasting impression on the lives he touches. His unwavering dedication to both corporate excellence and social responsibility sets a commendable standard in the business landscape.
Mr. Singh has garnered diverse and impressive accolades for his impactful efforts. CIO Today magazine recognised him as one of the “5 Impactful Business Leaders Driving Remarkable Transformation in 2023” for his substantial contributions to the tech industry. Additionally, APAC Entrepreneur magazine acknowledged him as one of the “20 Most Inspiring Indian Entrepreneurs in the US” in 2020. This title further solidified his leadership and inspirational impact across continents.