Research Methodology – URS Media Consulting PL

About Us: United Research Services (URS) Media is a part of UWG – United World Group Holdings LLC, which is a business conglomerate present in the UAE, Singapore and India. The Group has diverse business interests, mainly Research & Publishing, Media Consulting, Real Estate, and Gems & Jewels.

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22nd Edition of Asian Business & Social Forum

The 120 World’s Greatest Brands & Leaders 2023-24, Asia’s Greatest Brands & Leaders 2023-24 and India’s Greatest Brands & Leaders 2023-24 is a research-based listing using both primary and secondary data researched across sixteen industries and sixty two sub-categories evaluating Brands from 14 countries of Asia and GCC (Gulf Co-operation Council): India, the UAE, Singapore, Hong Kong-China, Bahrain, Kuwait, Oman, Bangladesh, Sri Lanka, Indonesia, Thailand, Saudi Arabia, Qatar and Egypt.

World’s Greatest Brands & Leaders 2023-24, Asia’s Greatest Brands & Leaders 2023-24 and India’s Greatest Brands & Leaders 2023-24 is a mission where brands are scanned, researched, understood and, after much deliberation by a competent team of experts, put on deserving pedestals for the admiration and veneration of the world. We delve into the history of the brands, let their beams of achievement play with us, feel the fire within these brands, and move along with their driving force. Finally, after the revelling in the process, we feature our humble yet expert insights into the making and rising of these brands that are truly the ssssssGreatest! For anyone who is interested in the success story of these World’s, Asia’s, India’s greatest brands, or the fire within that made them succeed, or the driving force that put them on the path to great success, or finally the certitudes that make them great and the beacon of tomorrow that provides a hint and an insight into their future, we render in a transparent manner all the desirable information about these brands and more.

Rating of Brands

The Brands nominated for the 22nd Asian Business & Social Forum 2023-24 will be rated on a scale of 1 to 10 (where 1 is the lowest and 10 is the highest) on the following parameters:

Brand Trust

Brand Innovation

Brand Growth

Brand Promise

Brand Impact

The List Of The 16 Industries And Their Sub-Categories Covered Under The Purview Of The Study Is As Follows:

Automotive – Heavy vehicles, Passenger cars, Motorcycles, Tyres, Ancillary

Education – K12 schools, Universities, Management schools, Engineering colleges, Skill development, Vocational training, Medical colleges

Energy & Power – Oil & gas, Power supplies

Finance – Banks, NBFCs, Financial services, Insurance

Food & Beverages – Agriculture, Food processing, Bakery & dairy products, Beverages, Restaurants, Food products, Confectionery

Healthcare – Hospitals, Pharmaceuticals, Diagnostics

Household Products – Consumer electronics, Electrical appliances, Home appliances, Furniture, Security solutions

Infrastructure – Cement, Ceramics, Iron & steel, Plywood, Sanitary ware

IT & Telecom – IT solutions & consulting, Telecom

Lifestyle – Apparel & textile, Jewellery, Stationery

Manufacturing – Packaging, Hardware, Bathroom fittings,Trading

Media & Entertainment – Electronic & digital media, Outdoor, Media, Events & entertainment, Print

Personal Care – Hair care, Oral care, Personal hygiene, Wellness, Cosmetics, Appliances

Real Estate – Commercial & residential properties

Retail – Retail, Super/hyper markets, Food chains

Services – Hospitality & hotels, Travel & tourism, Aviation, Logistics