AN INSPIRATIONAL JOURNEY
Dr. Arshi Ayub holds qualifications in Public Policy Economics from the University of Oxford and obtained her Doctorate in International Business in 2022. As the CEO of Trust with Trade Group in Abu Dhabi, she manages a global enterprise operating across diverse sectors like oil & gas, manufacturing, mining, waste management, neuroscience, and biotechnology.
“SHE CHALLENGES SOCIETAL NORMS THROUGH HER ACTIONS AND EMPOWERS WOMEN TO BREAK BARRIERS”
Dr. Arshi Ayub fulfils the role of Senior Investment Advisor for various family offices in the UAE and is the Founder and CEO of Oxygenate, a sustainability venture dedicated to addressing global climate change and promoting renewable energy solutions. She embarked on her first entrepreneurial venture at the age of 17. Dr. Arushi Ayub strongly believes that networking is paramount in advancing entrepreneurial endeavours, as connecting with mentors and professionals can significantly elevate one’s pursuits. Her company specialises in providing group advisory services that facilitate strategic partnerships for foreign firms seeking to establish business operations in the UAE. Her focus lies in leveraging its vast international resources and extensive talent network to identify clients’ unmet needs and explore new opportunities, crafting tailored solutions to optimise performance. By offering comprehensive support services, advice, and relationship-building initiatives, she caters to the diverse needs of foreign investors. Drawing on a profound understanding of the UAE, Asian, and Middle Eastern markets, the company excels in forging long-term partnership agreements and contracts with companies globally.
SETTING STANDARDS THROUGH ACTIONS
Early on, Dr. Arshi Ayub grasped the importance of leading by example rather than merely dictating instructions. She has continually prioritized nurturing her intellectual growth and fostering the advancement of those around her. Advocating passionately for empowerment, she has championed initiatives aimed at uplifting women and advocating for gender equality. As a benevolent leader, she understands the significance of responsibility and compassion. By embodying these traits, she inspires others, fostering a culture of mutual support and success.
RESPECTFUL LEADERSHIP
Dr. Arshi Ayub’s demeanour towards her staff is characterised by respect, empathy, and fairness. She values open communication, listens attentively to their concerns, and provides constructive feedback. She encourages a supportive work environment where collaboration and teamwork can grow, ensuring each team member feels valued and empowered to contribute their best. Additionally, she recognises the importance of work-life balance and implements policies that promote employee well-being and satisfaction. Overall, Dr. Arshi Ayub’s approach to her staff reflects her commitment to creating a positive and inclusive workplace culture.
AWARDS AND RECOGNITIONS
Dr. Arshi Ayub has received numerous prestigious awards during her 16-year career, including the “Nelson Mandela Nobel Peace Award” in 2021 and the “Mother Teresa Memorial Award” in 2022, presented by the UAE Ministry of Presidential Affairs.
A ROLE MODEL FOR ALL
Dr. Arshi Ayub challenges societal norms through her actions and accomplishments and empowers women to break barriers, pursue their passions, and strive for excellence in all endeavors. Her advocacy for gender equality and commitment to uplifting women further solidify her status as a role model for women of all ages.
