Redefining India’s Financial Services Landscape
Neo Group, a disruptive force in India’s financial landscape, is changing the paradigm. Founded by veterans who have collectively managed over ₹3 lakh crore in assets, Neo was started with a vision to solve large challenges currently unaddressed in the financial services space, which, if solved, will make a transformational difference in the lives of many people and have a significant impact on the ecosystem that we operate in
The wealth and asset management industry offers various approaches to financial guidance—with different service models, fee structures, and product offerings designed to meet diverse client needs. In a diverse financial landscape offering many specialised services, Neo’s integrated model bridges an important market opportunity. Wealth managers excel at personalised attention, while traditional asset managers bring institutional expertise to the table. Neo combines these complementary strengths, pairing family office intimacy with the analytical firepower of a global investment firm.
Neo is built on a radical premise: wealth management should be transparent, conflict-free, and relentlessly client-first. In just a few years, the firm has amassed thousands of clients and over ₹10,500 crore in assets under management, serving UHNIs, Family Offices, institutions, and corporates through a unique blend of institutional rigor and bespoke investment solutions. What sets Neo apart isn’t just its rapid growth—it’s the way it’s systematically dismantling the industry’s most entrenched problems.
A NEW BLUEPRINT FOR WEALTH MANAGEMENT
Neo endeavor eliminates any friction cost by conflicts of interest by operating as a truly open architecture platform, offering unbiased services free from proprietary product pressures. This philosophy extends across its two core wealth management divisions.
The Neo Multi-Family Office functions as a chief investment officer for the top 0.01% families in India, delivering institutional-grade services typically reserved for large endowments. Unlike conventional family offices, Neo Multi-Family Office combines deep customization with the scalability of a regulated financial institution, offering everything from legacy planning to tax optimization under one roof.
Meanwhile, Neo Wealth Partners (a Neo Group company) addresses another critical industry gap: the erosion of talent in traditional wealth firms. By empowering independent wealth managers with a partnership model—complete with institutional infrastructure and uncapped earning potential—Neo Wealth Partners allows them to focus purely on client outcomes rather than quarterly targets.
The result? Higher retention, better alignment, and a fundamentally different client experience. In a recent funding round, Neo raised INR 400 crore, led by MUFG Bank, Ltd. (MUFG), Japan’s premier bank, and New York-based Euclidean Capital LLC. Neo Group’s existing investor, Peak XV Partners (formerly Sequoia India), which had invested $35 million in October 2023, also participated in this round, signaling their continued confidence in Neo’s journey.
In just over three years, Neo has INR 40,000 crore of AUA on the Wealth side and over INR 10,000 crores of Alternatives AUM across multiple funds.
ASSET MANAGEMENT BUILT FOR THE ALTERNATIVES BOOM
India’s alternatives market is surging, and Neo Asset Management is positioned at the forefront. The firm’s three-pronged strategy—spanning private credit, core credit, and real assets—caters to investors seeking yield beyond volatile public markets. Its private credit practice focuses on collateral-backed lending with stringent downside protection, while core credit targets short-to-medium-term debt with predictable cash flows. The real assets division taps into India’s accelerating infrastructure monetization, offering exposure to tangible assets like roads, renewables, and commercial real estate.
This diversified approach allows Neo to serve everything from pension funds to family offices with tailored risk-return solutions. The Neo Group focuses on a strategic approach across two key areas:
Core Credit – Unlocking value from secured cash flows to provide tailored credit solutions that aim to outperform traditional investment-grade returns, while supporting investee companies with well-structured, flexible capital and robust risk-mitigation mechanisms.
Real Assets – Investing in operational, income-generating assets that offer stability across market cycles, balancing consistent annual yields with long-term capital appreciation.
THE LEADERSHIP EDGE: A TEAM THAT HAS DONE IT BEFORE
Neo’s founding team reads like a who’s who of Indian finance. The leadership team is one of the strongest and most credible in the industry. Very few teams in the country have managed more credit and real assets than them. Nitin Jain, the group’s Chairman and Managing Director, previously led Edelweiss Wealth Management. Varun Bajpai, Chief Executive Officer of Neo’s wealth division, was Macquarie’s India country head. Hemant Daga, heading asset management, once steered Edelweiss’s asset management arm. Together, they have attracted heavyweight backers, including Japan’s MUFG Bank, Peak XV Partners (formerly Sequoia India), and Euclidean Capital, the family office of quant investing pioneer Jim Simons.
WHY THE MARKET IS TAKING NOTICE
In a diverse financial landscape offering many specialised services, Neo’s integrated model bridges an important market opportunity. Wealth managers excel at personalized attention, while traditional asset managers bring institutional expertise to the table. Neo combines these complementary strengths, pairing family office intimacy with the analytical firepower of a global investment firm.
The proof is in the numbers. Assets under management have grown exponentially, and the firm’s regulatory footprint—spanning brokerage, AIFs, and risk compliance management—ensures agility without compromising efficiency. Media recognition from outlets like the Economic Times, Bloomberg, and more, along with awards from PDI, Hurun India, Equalifi, and others, further underscores its rising influence.
THE FUTURE: A TRANSFORMATIONAL FORCE IN FINANCE
As India’s wealth pool expands, Neo is poised to redefine the advisory landscape. Its model isn’t just a tweak on the status quo—it’s a full-scale reinvention. By stripping away conflicts, democratizing institutional strategies, and empowering wealth managers to act as true fiduciaries, Neo isn’t just winning clients. It’s changing the game.
For investors tired of opaque fees and sales-driven services, Neo Group offers something radical: a wealth management partner that actually works for you.
Neo Group has gained significant industry recognition, with senior leaders frequently engaging in thought leadership discussions on platforms like Bloomberg, CNBC, Forbes, and NDTV Profit.
Neo Group continues to build an innovative and resilient investment platform to cater to the needs of its clients and capture the immense opportunities in India’s evolving financial landscape.
