Primus helps elders reduce the process of ageing by eradicating loneliness and ensuring ‘Zero Falls’. We ensure being proactive than being reactive, a set of assessments are done before on boarding elders so that they can be monitored under a customized care plan by our in-house medical team. Adarsh’s main objective is to improve the quality of life for elders.
THE VISIONARY APPROACH
Young, passionate, and confident, Adarsh has always believed in the excellence that comes with experience. Thus, when he thought of devoting his time to building a senior care facility, he did not jump into the entrepreneurial journey impulsively. Instead, he decided to gather data and experience to create a relevant model. So, he traveled across countries to study the best practices in geriatric care. From understanding the model of retirement communities to living with them, he did it all to discover what is best for seniors. Finally, in 2013, he launched Primus Reflection – a safe haven for elders offering complete senior care via a robust and self-sufficed ecosystem. It was such a success that the project was awarded the ‘Senior Living Project of the Year’ at the Realty Plus Awards, 2014. Under his supervision, the company was felicitated with Times Business Award 2022 – The Best Senior Citizen Community, ET Business Excellence Award 2020 – Excellence in developing in Senior Living Community, Times Business Award 2021- Best Senior Living Community in Bangalore, & Realty+ Award – Best Senior Living Project of the year 2019. His goal for Primus is to be the leading CCRC Player and be there at every stage of an elders life.
ACING AHEAD WITH PASSION AND KNOWLEDGE
Under the leadership of Adarsh, Primus has seen tremendous growth. From 200 units, now Adarsh has signed up for 2000+ units across India in four cities, namely Chennai, Hyderabad, Pune, and Bangalore. And this is not the end. More than 1500 branches are in pipeline and he will soon launch at-home geriatric services. This accelerated growth of Primus is a direct result of Adarsh’s passionate and skilled business acumen. The hands-on knowledge that he gained while pursuing a Master’s degree in Construction Management from the University of Leeds helps him understand how to make his real estate projects successful. As for his engineering base, it comes from his graduation in Industrial Engineering and Management from the RV College of Engineering in Bangalore. In fact, he gets involved in all the projects right from conceptualization, planning, and development, through the marketing and sales phases, leading up to the post-sales support for the project.
EN ROUTE TO BIG THINGS
While Primus is close to Adarsh’s heart, he also invests his time in other ventures. For instance, he is also a Managing Partner of ReWild Retreats LLP, which specializes in gated communities of managed, uber-luxurious farmhouses. He has also partnered with India’s largest warehousing player, Indospace Logistics Parks.
His business portfolio also includes land banking & aggregation along with the development of residential and office spaces. He was recognized with Times 40 Under 40 Award 2020 and Young Entrepreneur Award Construction Times for his remarkable contribution in developing senior care communities. And looking at his long list of achievements and accolades, it is right to say that the sky is the limit for him.
