Dr. Masooma aims at contemporizing traditional Indian art to suit modern interiors. For instance, with her ceaseless efforts, she has succeeded in creating demand for an extinct art form of ‘Kavad’, thus making it popular across the globe. Her mantra is to design interiors that are synonymous with functionality of the space. Under her leadership, Belita Design Solutions has implemented numerous prestigious projects, including the Rashtrapati Bhavan, Manekshaw Centre, Pravasi Bharatiya Kendra and a number of top class museums. Two of her recent projects have been inaugurated by the President of India, four by the Hon’ble PM of India, two by the Hon’ble Home Minister, and three by Chief Ministers of states.
A VISIONARY LEADER
Dr. Masooma has all the traits of a visionary leader in her. Her vision of creating, innovating, and showcasing Indian culture through art drives her short-term and long-term goals. What’s more, her vision also drives her to travel to the remotest Indian villages in search of Indian artisans whose art forms are on the verge of extinction. Additionally, she aspires to explore green and smart spaces to cater to her environment-conscious and techsavvy clients, respectively.
She is a perfectionist who spends hours analyzing a finished drawing. She does not hesitate to alter the complete design if she feels something is not right. She is also very particular about the projects that she takes up. Every space she designs is well-researched, innovative, well-planned and unique. She builds her team with clear communication and consistent goals and believes in setting common achievable targets for all to ensure a coherent business direction. She also believes that when employees keep common goals in their mind, they become more focused and productive.
Despite the fact that the ongoing pandemic has adversely affected art projects, she has kept her permanent workforce on the rolls besides retaining most of them. She also took the initiative of teaching new skillsets to artists and making them computersavvy during the pandemic.
POWERING SOCIAL PROGRESS
Dr. Masooma takes every possible measure to employ and empower all segments of society. She continually strives to provide women artisans with ample opportunities and resources to be successful. At the same time, she ensures women artisans get direct employment to become financially independent. She also runs workshops to train them to become entrepreneurs. She is associated with ‘Aakar Asha’ – an NGO set up by the “N Swain Memorial Trust” from its inception. In addition to offering financial assistance, she has provided themed artwork for this charity hospital free of cost.
GARNERING AWARDS AND ACCOLADES
Dr. Masooma was presented with the ‘Atal Samman’ at the Parliament of India in 2020. She was also honored with the ‘Jijabai Award’ by the Hon’ble Governor of Uttarakhand in the same year. In 2019, she was presented with the ‘PHD Chamber of Commerce Award on Women’s Day’. She was also honored by Sanskar Bharati as ‘Eminent Artist of India’ in 2018 in Gonda for her outstanding contribution to art. What’s more, Dr. Masooma was adjudged as one of the “15 Most Powerful Women in Architecture and Interior Design” in the Country by Vogue Magazine in August 2018.