The Asia Foundation’s Go Digital ASEAN initiative has successfully completed its second phase, equipping 215,892 micro, small, and medium-sized companies (MSMEs) throughout Southeast Asia with critical digital skills. In Thailand, approximately 44,000 individuals and small businesses received free training, with 69% reporting increased revenue.
The ASEAN Coordinating Committee on MSMEs has endorsed the program, which is being executed by The Asia Foundation with support from Google.org, Google’s philanthropic arm. Thailand’s digital economy was valued at USD 21 billion in 2020 and is anticipated to reach USD 53 billion by 2025. With 90% internet penetration, the country’s thriving digital ecosystem drives growth in areas such as e-commerce, entertainment, and food & beverage.
The initiative offers focused digital training to underserved small business owners. “Go Digital ASEAN provides entrepreneurs with the resources they require to compete in today’s economy. “We hope to achieve long-term impact by collaborating with local governments and organisations,” said Hannah Najar, regional program manager.
Participants such as Nookorn Soonthornproh and Pannee Rahan used digital tools to grow their enterprises, increase sales, and create new job prospects.
