During his stay in Dubai, Keshav witnessed many Indian students struggling to prepare for engineering and medical entrance exams. He found out that the differences between the education systems of the two countries posed learning-related challenges for Indian students. To lend a helping hand, he established ALLEN Career Institute Overseas to train students and help them realize their academic potential. The institute was built to benefit overseas students, majorly in the Gulf. Keshav expanded the dimensions of the brand within just a year with his exquisite marketing and business strategies.
COACHING AS A SUPPLEMENT TO SCHOOL EDUCATION
More than 15 million students prepare for big exams like IIT, JEE, NEET, CAT, etc., every year. It is evident that the preparation for such competitive exams is quite challenging and may get easier with support. Keshav believes that test preparation coaching is one of the most lucrative business models in today’s world as the Indian coaching industry is growing at almost 15% per year. Considering the fact that the ongoing pandemic has paved the way for Digital online sessions, a platform that may be accessed through mobile phone, desktop or laptop; ALLEN Career Institute Overseas has also embraced this form to enhance the students’ potential.
Keshav believes that the National Education Policy 2020 (NEP 2020) is a revolutionary introduction that can catapult the level of Indian students to compete with students from other countries. He suggests that coaching has been a supplement to schools’ educational curriculum but is usually unnoticed. He requests the government to consider involving the coaching fraternity while discussing the educational policy to get the complete perspective of the educational outcomes that make the nation proud.
The primary motive of the ALLEN Career Institute Overseas is to make the coaching services attainable to each and every student across the country in both the rural and urban regions. With hundreds of coaching sample papers, experts to clear doubts, and highly qualified tutors, the institution is catering to the online platform after dominating the offline coaching industry.
SPREADING FAR AND WIDE
Keshav is of the view that coaching institute have the potential to make a meaningful difference to the lives of students and it will be in high demand in near future as well. Moreover, the pandemic has established that online coaching is the next educational frontline. The primary goal is to help students learn meritoriously by assessing their respective situations according to their needs and goals. He feels that the digital version of coaching is a great investment. It is convenient, resourceful, accessible and beneficial to students to have unlimited access to extra help and best academic support.
With Keshav’s entry in 2014, the scales of the ALLEN Career Institute have immensely elevated. In 2018-2019 it had 1.56 lakh students from 18 cities in six states with over 100 study centers. In 2020, it had more than 2 lakh students in the classroom coaching and 1.5 lakh students joined its long-distance programs. He has successfully established the institution’s roots in countries such as Saudi Arabia, Oman, Kuwait, Bahrain, and Qatar and is exploring new geographies within the foreign market. Keshav suggests that taking smart and calculated risks by weighing the pros and cons of your actions alongside your leap of faith has a high chance of success rather than unnecessary risks. As a successful entrepreneur and a visionary leader in the education sector, he aims to equip students to conquer some of the biggest mountains with some extra help and quality academic support.