Plan B Advertising LLC

Plan B Advertising LLC

Plan B Group, headquartered in Dubai, is a self-funded enterprise. With over 17 years of experience delivering award-winning experiential events and marketing solutions, Plan b has proven to be a leader in the field. The Plan b Group encompasses eight businesses – Plan b Advertising (creative and printing), Plan b Events (marketing, public events, exhibitions, and in-house production), SiO2 Events (a boutique events agency), bSocial (the Group’s PR and social media wing), bMovies (digital media, application, and technology), bCreative (a boutique creative agency), Next Door (sports management), and bDecor (interior design). It has offices in Abu Dhabi, India, KSA, Russia, Qatar and London.


The multidisciplinary team at Plan b consists of over 350 highly experienced professionals. Its highly talented teams combine their years of experience to offer a more responsive service and exceed the highest standards of creativity to gain a competitive edge in the highly talent driven industry. With Plan b’s in-house capabilities, the company successfully handles even the most complex 360-degree campaigns and provides its clients with a faster turnaround time. It fosters a stimulating work environment by supporting diversity & retaining top talent.


Plan b is a pioneer in conducting safe events and exhibitions and proudly introducing the latest technologies such as augmented and virtual reality, projection and immersive technologies, artificial intelligence, and holograms.


To develop long-term relationships with its customers, both locally and internationally, Plan b invests a lot of time in understanding them and their requirements. It goes the extra mile to understand its clients and charts its growth strategies accordingly. As a result, they are skilled at illustrating the type of value they can provide to their customers and meet the needs that their competitors cannot. Over time, it has earned the trust of its vast customer base by exceeding expectations. As a result of its rapid growth, foreign companies have attracted interest in a franchise model, which is currently under consideration. Plan b’s long-term strategy is to strengthen individual verticals, bring consistency and development to its products and services, and expand its footprint.


Plan b is extensively involved in community initiatives. A few years ago, the company rolled out a local campaign called ‘b with the heart,’ which gathered around 500 labourers from various work camps across Dubai to watch the premiere of the Bollywood flick ‘Singh is Bliing’ for free at the cinemas, alongside the film’s leading character Amy Jackson. The company is also proud of the Box of Hope initiative, which has assisted and helped blue-collar workers since 2019. In August this year, Plan b will inaugurate the First Sikh temple, ‘Sri Gurunanak Darbar’ in St Petersburg, Russia.


Plan b won ‘The Hamdan Heritage Center Recognition Award’ and a royal honour for the sixth consecutive year of work performed for the Fazza Annual Championship, reinforcing the Group’s position as one of the most acclaimed agencies in the country. Additionally, the company was honoured with the ‘Best Real Estate Agency of the Year’ by Property Times. Dr Harmeek Singh has signed up as Honorary Doctor of North-West Institute of Management (NWIM) at The Russian Presidential Academy of National Economy and Public Administration (RANEPA). He also appears as one of the Leading Global Punjabi Personalities in ‘Jewels of Punjab’ and one of the most powerful Sikhs in ‘The Sikhs 100.