A client-first attitude, research-backed advisory, personalised guidance from qualified experts, and a comprehensive product suite are among the key factors that have enabled it to scale new heights, consistently.
Today, PL has a network of 1.35 lakh+ clients (globally), 250+ corporate relationships, 1700 franchise partners, and a presence in 200+ cities in India. It offers services ranging from Institutional Equities, Retail Broking and Distribution, Wealth Management, Investment Banking, and Corporate Advisory, Portfolio Management Services, and an NBFC arm. Market veteran Amisha Vora has played an instrumental role in PL’s success.
She joined PL in 2000, and has since risen the ranks to become the Chairperson and MD in November 2022. She has also increased her stake to 96% in the group’s holding company. Under her leadership, PL’s focus will remain on being a value-added integrated financial services organisation with stellar research at its core.
THE GLORIOUS HISTORY
Back in 1944, PL was established as a stock broking firm by Mr. Prabhudas Lilladher Sheth. He aimed to grow this firm into India’s leading financial service provider. He instilled it in PL’s DNA to always put the client’s interests first.
Gradually, the company began expanding its operations. From offering doorstep services (a rarity in those times) to becoming one of the leaders in Badla Finance for the retail segment – the PL Group did it all. PL was also one of the first brokerage firms in India to computerize back-office operations. It also developed a strong network of franchisees. With the turn of the century, PL started diversifying its businesses in a phased manner.
All this led to exponential growth, enabling PL to become one of the most trusted financial services firms in India.
EVOLVING WITH THE TIMES
PL’s ability to keep up with the ever evolving financial needs of all Indians has enabled it to maintain its leading position. While it is a 78-year-old company, PL has always been nimble footed and agile. It effectively uses its vast experience and expertise in navigating the capital markets. It has also blended its personalised advisory with technology. For instance, the PL Digi Trade app provides award-winning investment and powerful trade ideas, real-time actionable insights, a speedy interface, and lots more. PL’s Digi MF and PL Insurance apps also simplify the process of investing in mutual funds and insurance, respectively.
Another example is the usage of Quant. Siddharth Vora, Head – Investment Strategy & Fund Manager – PL PMS, spearheaded PL’s foray into the Quantitative Asset Management space. He built and led a team of experts who developed Multi-Asset Dynamic Portfolio (MADP). Its India’s first multi-asset PMS that deploys quantitative technology for tactical asset allocation. Siddharth has also developed a state-of-the-art Quant Platform for Equity & Asset Allocation Strategies, and is working towards expanding PL’s stronghold in the Quant Asset Management space.
The PL Group has been the recipient of several prestigious awards. Most recently, PL was named one of the Best BFSI Brands in India, by The Economic Times in 2022. For its in-depth research, PL was also felicitated with the Thomson Reuters Analyst Awards in 2016. The way the PL Group has made a name for itself in the industry speaks volumes about its excellence. A highly qualified team of professionals, coupled with research expertise and a client-first attitude will pave the way for strong growth in the coming decade for the PL Group.