Studie’o7 has over 70 salons in more than 50 Indian cities. Offering a wide range of services, including grooming, haircare, skincare, make-up, and more, this chain of salons has successfully created brand resonance among customers, as it spread its wings in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Kerala.
BIGGER AND BETTER
Studie’o7 salon has approximately 40 franchisees, more than 500 workers, and a committed consumer base. Its skilled estheticians, stylists, and make-up artists offer top-notch hair styling, nail art, skincare and bridal make-up services.
The backbone of this massive success and growth is the founder Mr. Rajesh Kumar who ensures that Studie’o7 is constantly adapting its services to fit changing consumer habits and lifestyles. The chain of salons provides customised services to match customers’ sense of style and an experience to remember in a luxurious ambiance.
The salon is a premium beauty destination to explore the latest styles and trends in the beauty industry. All the franchises of Studie’o7 have a standard interior style and a wide range of best quality and certified salon products to offer consistency in all the locations. Every franchise gets all-round guidance and support from set-up to staff training, marketing and promotions.
Studie’o7 has seized the opportunity to become one of India’s few brands to enter the Metaverse and reach out to the next generation of consumers and clients.
The company believes that beauty is all about technology, experiences and education. To make things easy, Studie’o7 has also introduced a one-of-a-kind salon application available on Android and IOS to help customers make appointments. Its international range of products and exceptional standard of services truly set the salon apart.
For the beauty industry, it is not the question of to have a Metaverse presence or not, but is a question of When and How the brand enters into the virtual world – the opportunity is potentially limitless. The beauty industry currently uses Metaverse to drive employee engagement and learning.
It is about integrating e-commerce into the Metaverse, i.e., browsing and buying real products virtually with store pick up and home delivery in the real world. Retailers and beauty brands have to think creatively about experiences that go beyond customer purchases.
MISSION AND VISION
Studie’o7’s mission is to make its customers look their best every single moment. The salon believes in maintaining strong relationships with its stakeholders and provides a growth-oriented culture.
Now, with all of its salons located in South India, the chain plans to expand to other parts of the country. The brand is already working on this mission, as the Studie’o7 family is burgeoning on a day-to-day basis.
It is also taking steps to establish itself as a global brand. To get things started, the brand has signed a contract with the Malaysian International Hair and Beauty Association.
AWARDS AND ACCOLADES
Studie’o7 has gained much popularity in south India and has been growing bigger. It has got many awards and rankings down the years. In 2017, Studie’o7 opened its first salon in Udumalpet, and is now the salon industry’s fastest-growing chain. Studie’o7 also bagged the India Excellence Awards of 2019 for the best chain of beauty and skincare salons.
In December 2020, the Studie’o7 founder, Rajesh Kumar was also included in the list of South Femina Icons. The Times Now listed Mr. Rajesh Kumar as one of the 10 Dynamic Business Leaders in July 2022 for his Influential and Dynamic Leadership.