Paris has been named the world’s most attractive city for the fourth consecutive year. The French capital topped the Top 100 City Destinations Index 2024 by Euromonitor International, a global data analytics company.
This achievement comes just four months after Paris successfully hosted the Olympic Games. However, it also coincides with political uncertainty following the resignation of France’s minority government on Thursday.
The Top 100 City Destinations Index ranks 100 cities using 55 metrics across six key pillars. These pillars include:
- Economic and business performance
- Tourism performance
- Tourism infrastructure
- Tourism policy and attractiveness
- Health and safety
- Sustainability
The report, created by Euromonitor International in partnership with data company Lighthouse, highlighted that European cities continue to dominate. Six of the top 10 cities are from Europe, but non-European cities are also rising in the ranks.
Top 5 Cities in 2024:
1️⃣ Paris
2️⃣ Madrid
3️⃣ Tokyo
4️⃣ Rome
5️⃣ Milan
Tokyo and Singapore (ranked 9th) were the only Asian cities in the top 10. European cities maintain strong positions due to their well-developed tourism infrastructure.The Index also revealed a 19% increase in global international arrivals in 2024, driven by strong tourism demand. Europe remained the most popular region, recording 793 million international trips that year.
