“Super brands” are not easy to make, and sometimes take generations to create. Ashok Kajaria—through relentless and indefatigable efforts, unwavering dedication for quality, and an enthusiasm for innovation—made Kajaria Ceramics a Super Brand in less than 3 decades. Kajaria Ceramics is internationally renowned today due to Ashok Kajaria’s unparalleled experience in the field—he keeps track of every relevant movement in the industry and uses it to his advantage. In the last 30 years, his strategic understanding of the market, production and the brands in the Ceramics industry has made Kajaria Ceramics a colossal brand.
Ashok Kajaria has reached new heights of production, meeting the national and international demands, through a three-pronged strategy: expanding the domestic production capacity, tie-ups with other facilities, and acquisitions. Strategic planning for further acquisitions is ongoing with a target for a greater hold in the domestic market, and eventually greater production capacity. In FY 2014–15, Kajaria Ceramics crossed a turnover of $370 million, and they are aiming for 18–20% topline growth in FY 2015–16. In three years, March 2013 to March 2016, Kajaria is projecting a turnover of almost $470 million plus and for that the company needs capex of approximately $66-70 million. Ashok Kajaria’s vision and leadership provision has made all this possible, and the future promising!
Ashok Kajaria’s leadership factors include 30 years of experience in the Ceramics industry, evolving into a deep understanding of the ins and outs of the market; intelligently utilising acquisitions to create a high market value; outperforming competitors by maintaining quality throughout; and displaying a rare level of vision and zeal for innovation that others in the industry are yet to match.
