Born into an illustrious family with a rich history in the hosiery business, Mr. Todi was destined to lead the family business to global prominence. The seeds of Lux Industries were sown by his father, Late Girdharilal Todi, who laid the foundation of Biswanath Hosiery Mills in 1957. In 1995, the company was renamed Lux Industries Limited. Currently, Lux Industries’ innerwear brand Lux Cozi is one of the major players in the men’s innerwear market.
Lux Industries’ journey from a modest hosiery mill to a global brand demonstrates Mr. Todi’s progressive leadership. As a commerce graduate, he brought a unique blend of traditional values and modern business acumen, which proved crucial to the company’s growth. He transformed Lux Industries into a pan-India brand with a diversified product portfolio, which proved to be a key driver of its remarkable success.
Today, the conglomerate operates seven manufacturing units across India, with a cumulative production capacity of 34 crore garment pieces annually. These units, located in West Bengal, Tamil Nadu, Punjab, and Uttar Pradesh, ensure that Lux Industries meets the growing demand for its products while maintaining the highest quality standards.
Additionally, Mr. Todi’s focus on expanding Lux Industries’ presence from a regional to a national and international level has further contributed to the company’s sustained growth. As his thriving business empire scales new heights, he remains committed to delivering products that meet the evolving needs of consumers, both in India and abroad.
The bold leader has taken a big leap forward by expanding his organisation’s product line from just innerwear to include cool casual wear. This strategic move has not only expanded market share of Lux Industries but has also positioned the organisation as a go-to apparel brand that caters to diverse consumer needs.
MASTERING THE ART OF MARKETING
Mr. Todi’s unique marketing strategies have made Lux a household name synonymous with quality and reliability. He has an innate ability to understand consumer needs and trends, which enables him to devise innovative and consumer-friendly strategies that resonate with the target audience. Furthermore, his knack for formulating growth-driven policies has been the foundation of his company’s success.
The company’s partnership with Bollywood superstar Shah Rukh Khan in 2010 as the brand ambassador for ONN was a masterstroke by Mr. Todi. This collaboration not only enhanced brand visibility but also positioned Lux as a brand that resonates with the aspirations of millions.
DRIVEN BY INNOVATION
Mr. Todi has been a driving force behind innovation at Lux Industries. The conglomerate hit a major milestone in 2012 when they introduced Lyra, their line of women’s leggings. This move diversified the company’s product portfolio besides tapping into a growing market segment and reinforcing Lux Industries’ position as a market leader.
Another significant innovation under his leadership was the launch of India’s first scented vest range under the flagship brand, Lux Cozi. This novel product line demonstrates Lux Industries’ commitment to combining functionality with style to cater to the evolving preferences of Indian consumers. The scented vests, launched with Bollywood actor Varun Dhawan as the brand ambassador, further enhanced Lux Cozi’s image as a trendsetter in the innerwear category.
Mr. Todi’s focus on innovation goes beyond product development. He has also spearheaded initiatives to modernise the company’s manufacturing processes. By adopting state-of-the-art technology and streamlining production, he has helped Lux Industries maintain its competitive edge in terms of both quality and cost efficiency. Moreover, by embracing technological advancements, he ensures that his company remains at the forefront of the industry by consistently delivering top-notch products.
AN OPTIMISTIC OUTLOOK
Mr. Todi is optimistic about Lux Industries’ future. He foresees a decade of rapid growth fueled by India’s increasing consumer base and rising disposable incomes. His strong focus on diversifying products, embracing innovation, and expanding market reach is expected to deliver impressive results in the coming years. The goals-driven leader says, “We don’t just see ourselves growing but we see ourselves growing at an attractive pace, extending from the usual innerwear to fashionable outerwear. At Lux Industries, our core business strategy is based on consistent innovation and advancement in our offerings.”
UNFAZED BY CHALLENGES
Lux Industries, like any business, has faced its share of challenges. However, under Mr. Todi’s guidance, these obstacles have consistently been transformed into opportunities for substantial growth. Furthermore, his ability to anticipate market trends helps him deal with the challenges with confidence.
One of the biggest turning points for Lux Industries was when India introduced the Goods and Services Tax (GST). The introduction of GST marked a significant shift in the Indian economy, particularly in the textile sector, which had a large unorganised component. Mr. Todi saw this as an opportunity rather than a challenge. He leveraged the formalisation of the industry to his company’s advantage and positioned it as a leader in the organised innerwear market. This measure helped Lux Industries capture a larger market share, as consumers gravitated towards branded and reliable products.
RACKING UP ACCOLADES
Mr. Todi’s relentless dedication earned him the esteemed Bharat Samman Award 2023 at the World Leaders Summit and Awards 2023, hosted by the NRI Business Forum at the prestigious House of Lords. He was also bestowed with the National Award for Leadership & Excellence at a gala event in Mumbai in 2022.
Additionally, In 2019, Lux Cozi was honoured with India’s Most Admired Brand Award. That same year, the brand also received the title of India’s Most Trusted Innerwear Brand from The International Brand Consulting Corporation, USA. Lux Cozi also received India’s Best Brand of the Year Award 2018 by Berkshire Media LLC, USA.
