Bhutan is taking a significant step towards increasing its global connections by establishing a direct airline route to Dubai. This initiative, led by Drukair, the national carrier, is intended to offer up new opportunities for tourism, business, and cultural exchange. The decision reflects Bhutan’s efforts to portray itself as a more accessible and appealing destination for international visitors.
Recognising the importance of affordability in increasing tourism, Bhutan’s government has implemented an airfare subsidy for the Dubai route. This effort attempts to make travel more affordable while maintaining a consistent influx of visitors. Bhutan maintains its high-value, low-impact tourism balance by increasing accessibility without compromising its sustainable tourism model.
The decision to open a route to Dubai highlights Bhutan’s strategic goal of encouraging visitors from the Middle East and beyond. With seamless connectivity, visitors from the Gulf region and long-distance places would find it easier to see Bhutan’s magnificent scenery, historic monasteries, and rich cultural heritage.
This new project not only benefits the tourism industry but also strengthens Bhutan’s reputation as a must-see destination for visitors looking for an authentic and enlightening experience.
