A Catalyst For Change
Dr. V. Mohanraj, Chairman and Managing Director of Tamil Nadu-based direct selling company TranzIndia Corporate Network Pvt. Ltd., is a seasoned entrepreneur celebrated for his leadership and vision. Over the years, he has helped create 27 millionaires and empowered over 10,000 individuals to become entrepreneurs. His tireless efforts and vision have significantly elevated TranzIndia, leaving a lasting impact on the direct-selling industry. Dr. Mohanraj’s mission to create 100 millionaires by 2025 reflects his ambitious goals for TranzIndia and the direct-selling sector
“THE BENEVOLENT LEADER HOLDS THAT TRUE REWARD LIES IN THE SATISFACTION OF EMPOWERING OTHERS AND FINANCIAL SUCCESS IS ONLY A BYPRODUCT OF HIS LARGER MISSION. HIS COMMITMENT TO GIVING BACK TO SOCIETY REFLECTS HIS BELIEF IN THE POWER OF COMPASSION AND EMPATHY”
With a background in mechanical engineering, Dr. Mohanraj was inspired by his father’s entrepreneurial journey, which ignited his ambition to excel in business. This aspiration guided him through various ventures until he found his true calling in the direct-selling industry. However, his introduction to direct selling was serendipitous. Inspired by a cousin now living in Canada, he decided to explore the industry, though initially skeptical about its potential. The advent of the direct-selling industry in India marked a turning point for Dr. Mohanraj, as he saw an opportunity to empower others while achieving personal success. Dr. Mohanraj founded TranzIndia in 2008. Since then, he has expanded the company from offering three products to a diverse portfolio of 160, including Ayurvedic products, home care items, and diamond jewelry—a first in India’s direct-selling space. Under his leadership, TranzIndia aims to contribute significantly to India’s direct-selling market, targeting a ₹2,500 crore share by 2025. Despite early struggles with bureaucracy and a lack of regulation, his innovation-driven mindset played a key role in the company’s success. Dr. Mohanraj’s vision extends beyond business growth. His “biggest high” lies not in personal financial success but in creating thousands of entrepreneurs. His commitment to building an entrepreneurial ecosystem that supports individuals in becoming self-reliant and financially empowered reflects his broader vision of success. Through TranzIndia’s unique training program, “Transformation,” many direct marketers have become successful entrepreneurs, with some achieving financial independence and leadership roles. Over the years, he has created 27 millionaires and countless other success stories. His focus on financial empowerment through entrepreneurship has not only elevated his company but also contributed to India’s economic growth. He believes that true leadership lies in facilitating the success of others, saying, “While doctors, engineers, lawyers, or businessmen can be individually successful, the real mark of leadership is facilitating the success of others.” His ambitions extend beyond India, with plans to expand TranzIndia’s operations to Indonesia and the UK.
UNFAZED BY CHALLENGES
Dr. Mohanraj’s journey was not without obstacles. Since founding TranzIndia in 2008, he has faced challenges, especially during the early years when the direct-selling industry in India lacked regulation. The unfamiliarity of Indian bureaucracy with this sector created significant hurdles, but through perseverance and adaptability, he steered the company toward growth. The COVID-19 pandemic disrupted businesses globally, including TranzIndia. However, he used his business acumen to ensure the company’s survival and growth. Responding to market needs, he introduced over 20 new products during the crisis, including masks, Ayurvedic sanitizers, and hand wash dispensers, addressing consumer concerns. This strategic move not only helped TranzIndia navigate the pandemic but also enabled it to thrive during turbulent times. Under his leadership, the company rebounded strongly post-pandemic, now boasting four times the number of leaders and products compared to pre-pandemic levels.
HIS INSPIRATION
Throughout his life, Dr. Mohanraj has drawn inspiration from his father, mentors, and iconic figures such as the Honorable Prime Minister of India Shri Narendra Modi, the superstar CEO Elon Musk, and Coimbatore business tycoons. Their entrepreneurial qualities have shaped his mindset and helped him cultivate a culture of innovation at TranzIndia. His journey into direct selling was initially sparked by reading an interview, setting him on a path toward building a thriving entrepreneurial ecosystem. Bill Gates once expressed his preference for the direct-selling industry if he were to start from scratch. Motivated by this and his own pursuit of greater opportunities, Dr. Mohanraj entered the direct-selling arena and founded TranzIndia in 2008.
GIVING BACK TO SOCIETY
Beyond business, Dr. Mohanraj is a strong advocate for social responsibility. He actively engages in corporate social responsibility (CSR) initiatives, with TranzIndia often dedicating over 50% of its profits to social causes—far exceeding mandatory requirements. He believes true reward lies in empowering others, with financial success being merely a byproduct of his larger mission. His commitment to giving back reflects his belief in the power of compassion and empathy.
LEADING WITH INTEGRITY
Mr. Mohanraj has implemented a robust corporate governance framework in the company, emphasising transparency and strict compliance with regulatory standards. The company ensures 100% accurate accounting, adhering meticulously to GST, income tax, and other statutory requirements. This resolute commitment to compliance has become a core strategy for the organisation, fostering a “black-and-white” policy that ensures every financial transaction and process is clear and fully documented. This approach not only strengthens internal operations but also provides Mr. Mohanraj the freedom to focus on expanding the business.
RACKING UP ACCOLADES
Dr. Mohanraj’s dedication has earned him numerous accolades, including the Excellent Entrepreneur Award from Economic Times Excellence 2023, the Sevai Perunthirallalar Award by Porkalam, and recognition from Nehru Arts & Science College.
A GLOBETROTTER
Dr. Mohanraj is also a passionate traveler and adventurer. He has explored many countries by road, including a journey from India to London and travels across South America. His spirit of adventure reflects his entrepreneurial mindset and willingness to embrace challenges. He has explored about 90% of Europe, along with significant parts of Russia, China, Malaysia, and Thailand, visiting a total of 59 countries by road. Through his travels, he has gained a global perspective and a deep understanding of consumer needs across cultures. He has developed an appreciation for diverse traditions and lifestyles. An avid adventurer, he is also passionate about flying. He is a certified RC pilot for helicopters and planes, holds a paramotor flying license, and aspires to obtain a private pilot’s license soon.
