FIFA has set a lofty financial goal of generating $1 billion in income from the next Women’s World Cup tournament. FIFA President Gianni Infantino made the news during the Saudi Arabia-US Investment Forum 2025 in Riyadh. He emphasised that women’s football is not only crucial to the sport’s progress, but it is also expanding at an exponential rate around the world.
Infantino emphasised the success of the 2023 Women’s World Cup, co-hosted by Australia and New Zealand. That tournament broke even and generated more than $570 million in revenue, setting a financial milestone for women’s football.
Brazil will host the next Women’s World Cup in 2027, marking the first time the event will be held in South America. Meanwhile, the 2031 edition is expected to be given to the United States, with a bigger roster of 48 teams, up from the current 32.
Infantino also mentioned untapped possibilities in markets outside Europe. He suggested that if nations such as Saudi Arabia and the United States could recreate even a percentage of Europe’s football economy, the sport might contribute more than $500 billion to global GDP. Saudi Arabia, in particular, is making significant progress with its women’s league and national squad.
