Kamdhenu’s success story has had a humble beginning. It started in 1995 when Satish Kumar Agarwal began to work in a relatively small production unit and initiated this expedition into India’s steel sector with a single reinforcement steel bar manufacturing business at Bhiwadi (Rajasthan). Within a few years, the uphill struggle soon brought Kamdhenu Group’s journey to a milestone where the business took the shape of a company with a towering reputation in the Indian steel market.
Later on, Kamdhenu Limited ventured into the franchisee business model to bring more dynamism and transparency to the company’s operations. This model serves a dual purpose; that is, the franchisee units benefit by availing of Kamdhenu’s strong marketing network and brand premium, while Kamdhenu Limited gets a huge ‘royalty’ from these franchisees for using its brand name. The company has grown from ‘one of many’ to ‘one of the best’ and has been making vital progress in developing high-quality products. A few of them are 50+ manufacturing units of brand products, Rs. 6000+ crore brand turnover, 40 lakh+ satisfied consumers of TMT bars, and 15000+ workforce. The financial statistics of the company also speak volumes about it’s progress.
LED BY AN EMPOWERING VISION
The company believes in living up to a set of work ethics and following them conscientiously in every sphere of its activities to raise the brand’s overall credibility. These values include customer satisfaction, commitment, quality assurance, transparency, best quality at best price, and honesty. It has set its eyes on the decentralisation of the production base by undertaking strategic tie-ups, alliances, and acquisitions of small and medium-sized manufacturing units all over India and getting all of them under the Kamdhenu umbrella through QMS implementation, technical upgradation, exclusive dealer distribution network and the stockyard model.
WITH A COMPETITIVE EDGE
Kamdhenu Group’s focused marketing strategies and consistent efforts to create better brand awareness have propelled it to enjoy a price premium for its diverse product ranges over other non-branded products. The company also takes pride in its highly efficient and innovative marketing team, which turns every challenge into an opportunity with its out-of-the-box ideas.
The group is committed to serving its customers with high-end yet affordable products. Its diverse range includes Kamdhenu Decorative Paints, Kamdhenu Plywood, Kamdhenu Colour Coated Sheets, Kamdhenu Structural Steels, Kamdhenu Wire Bonds (Barbed Wires and Chain Link Fence), Kamdhenu Pipes and Kamdhenu Pre-Engineered Buildings.
CSR INITIATIVES OF THE GROUP
Kamdhenu Limited believes in giving back to society. It has initiated and taken part in many campaigns. Under the Green India Initiative, it organises regular drives wherein 7,500 steel-business distributors/dealers are motivated to plant at least six saplings annually and nurture them. The company organises blood donation camps for the underprivileged and special motivational or donation programmes for the physically challenged. It provides primary education to underprivileged children under Kamdhenu Jeevan Dhaara.
AWARDS AND ACCOLADES
Kamdhenu Limited has many awards to its name. The notable ones include ‘The Bharat Jyoti Award for Excellent Corporate Performance – Rajasthan’ in 2006-07, ‘The Bhiwadi Manufacturing Association (BMA) Award for Best Entrepreneur’ in 2013, ‘Bhamashah Award by Confederation of All India Traders Association’ in 2010, ‘Ispat Udyog Ratan Award from All India Induction Furnaces Association’ in 2013, and ‘Asia’s Most Promising Brand by World Consulting and Research Corporation’ validated by consumers and the industry.