When you think of Kazakhstan, what comes to mind? For many, this vast nation nestled in the heart of Eurasia remains an enigma, a place of uncharted potential and untold stories. Yet, as the Ambassador of Kazakhstan to the United Kingdom, I have the privilege of inviting you to discover a land where ancient traditions harmonise with modern aspirations, where breathtaking landscapes stretch beyond the horizon, and where every visitor is welcomed not as a tourist but as an honoured guest
By H.E. Mr. Magzhan Ilyassov, Ambassador of Kazakhstan to the United Kingdom
“Kazakhstan is a country on the move, looking to the future while honouring its past”
Kazakhstan is a country of contrasts—both in its geography and in its soul. Spanning over 2.7 million square kilometres, we are the world’s largest landlocked country, yet our spirit is boundless, extending an open invitation to those with a curiosity for the extraordinary. From the cosmopolitan pulse of our capital, Astana, to the serene beauty of the Almaty region, from the mystical deserts of Mangystau to the ancient Silk Road cities, Kazakhstan offers an experience that defies conventional tourism. Whether you’re passionate about history, fascinated by diverse cultures, or eager to explore stunning natural landscapes, Kazakhstan has something to offer. This is a country where every visit provides the opportunity to see something new, learn something different, and gain a deeper understanding of a truly unique part of the world.
The Spirit of Kazakh Hospitality
Kazakh culture is deeply rooted in the traditions of the nomadic tribes that once roamed the steppes, living in harmony with nature and forging connections that transcended borders. This heritage is alive today in the concept of “qonaqasy”—the age-old tradition of hospitality that is extended to every visitor.
In Kazakhstan, hospitality is a way of life. Whether you find yourself in a bustling city or a remote village, you will be met with open arms and a warm smile. In specific places that celebrate Kazakhstan’s nomadic past, you may be invited into a yurt, the traditional felt-covered dwelling of the Kazakhs, to share a meal of beshbarmak, our national dish of boiled meat and noodles, washed down with a cup of kumis, fermented mare’s milk. In these moments, you will not only taste the flavours of Kazakhstan but also feel the deep connection that binds our people to the land and to each other.
From September 8-13, 2024, Kazakhstan hosted the World Nomad Games, an event that celebrated the rich heritage of nomadic cultures from across the globe. The Games are a modern revival of ancient traditions, showcasing the skills, sports, and customs that have been passed down through generations of nomads. From horseback archery and traditional wrestling to eagle hunting and yurtsmanship, the World Nomad Games are a living testament to the resilience and vibrancy of nomadic life.
Hosting these games in Kazakhstan is a celebration of who we are today—people connected to our roots, yet looking forward to the future with confidence and pride.
A Landscape of Superlatives
Kazakhstan’s landscape is as diverse as it is vast, offering an array of natural wonders that rival any in the world. Yet, it is not merely the scale of our mountains, lakes, and deserts that captivates the soul; it is the sense of discovery that accompanies each new vista. Consider the Altai Mountains, where the ancient meets the untamed. Here, the rugged peaks, lush forests, and crystal-clear rivers provide a playground for adventurers and a sanctuary for wildlife. Or the Charyn Canyon, often compared to the Grand Canyon, yet unique in its own right with its eerie rock formations sculpted by millennia of wind and water. Each of these places is a reminder that in Kazakhstan, nature is not just observed—it is experienced, in all its raw and untamed glory. For those seeking tranquillity, the azure waters of Lake Balkhash, one of the world’s largest lakes, offer a serene retreat. Its unique duality—half freshwater, half saline—mirrors the balance of contrasts that define Kazakhstan. Here, you can lose yourself in the stillness of the landscape, where the only sounds are the whispers of the wind and the gentle lapping of the waves.
A Capital of Vision and Ambition
Astana, our capital, is a city that tells the story of a nation on the rise. In just a few decades, it has transformed from a modest provincial town into a futuristic metropolis, where bold architecture meets cutting-edge technology. The Bayterek Tower, with its distinctive design inspired by local folklore, offers panoramic views of the city and serves as a symbol of Kazakhstan’s aspirations—a nation reaching for the stars while remaining grounded in its roots. Astana is also a city that celebrates diversity and inclusivity, where diverse cultures converge and coexist. The Palace of Peace and Reconciliation, a pyramid-shaped building that hosts the triennial Congress of Leaders of World and Traditional Religions, stands as a testament to Kazakhstan’s commitment to dialogue and harmony, in a world that is often divided by differences.
A Land Steeped in History
Kazakhstan’s history is as ancient as it is rich, woven into the fabric of the Silk Road that once connected East and West. Our cities of Turkestan, Taraz, and Otrar are living museums, where the echoes of traders, scholars, and warriors from centuries past can still be heard. The Mausoleum of Khoja Ahmed Yasawi, a UNESCO World Heritage Site, is a pilgrimage site for many and a masterpiece of Timurid architecture that stands as a beacon of spiritual and cultural continuity. Kazakhstan’s commitment to preserving its rich cultural heritage is also evident in its numerous festivals and cultural events held throughout the year. For example, the annual Nauryz celebration, marking the spring equinox and the beginning of a new year, is one of the most significant cultural events in Kazakhstan. During this festival, cities and villages across the country come alive with traditional music, dance, and vibrant processions, celebrating the arrival of spring and the renewal of life. Such events highlight the enduring importance of cultural continuity in a rapidly modernizing world.
Sustainable Tourism
Kazakhstan is a country on the move, looking to the future with confidence while honouring its past. We are investing in sustainable tourism, ensuring that our natural and cultural heritage is preserved for generations to come. Our initiatives, such as eco-tourism in national parks and community-based tourism in rural areas, are designed to offer authentic experiences that benefit both visitors and local communities. As we open our doors to the world, we do so with a spirit of inclusivity and a desire to share the beauty of our land with those who seek something more than the ordinary. In a time when the world feels smaller and well-trodden paths are increasingly familiar, Kazakhstan offers something refreshingly different—a vast, untamed canvas for those with the courage to step beyond the ordinary. Whether you are drawn by the allure of our ancient history, the serenity of our natural wonders, or the vibrancy of our modern cities, Kazakhstan promises a journey that will broaden your horizons. The heart of Eurasia awaits you.
