LIFE-LONG PASSION FOR FRAGRANCE
Growing up in a family steeped in the perfume trade, Mr. Al Qurashi imbibed the intricate workings of the industry from a tender age. After completing his education, he joined the family business – founded by his father Abdul Samad Al Qurashi in 1932 – and began to make significant contributions to its growth and development.
Under his sterling leadership, the Abdul Samad Al Qurashi Group has attained an unrivalled position as a premier producer of traditional Arabian fragrances. Today, its reach extends far beyond the Middle East, reflecting the company’s resolute commitment to excellence and innovation in the industry. His astute leadership has also earned him the admiration of his peers in the industry. Taking forward the legacy of quality and innovation, he has crafted a myriad of legendary, award winning fragrances.
ON AN EXPANSION SPREE
Mr. Al Qurashi’s leadership has propelled the Abdul Samad Al Qurashi Group to remarkable growth both domestically and globally. His in-depth understanding of the perfume industry, combined with his innate entrepreneurial skills, has enabled him to play a pivotal role in the expansion of the business, solidifying its position as a leading producer of traditional Arabian fragrances.
Over the years, the company’s traditional fragrances have earned a loyal following, expanding its presence to over 40 countries. His strategic business acumen has been instrumental in driving the firm’s success, making it a sought-after brand among customers. Under his leadership, the company has achieved significant milestones, firmly establishing its position in the global market.
QUALITY AND INNOVATION ARE PRIME
With a grip on the reins of the enterprise, Mr. Al Qurashi has ensured that the organisation maintains its pre-eminence, crafting olfactory masterpieces of outstanding quality that surpass all other existing brands. He ensures that only the finest natural ingredients sourced from around the world are used in their traditional production methods to craft authentic and opulent fragrances. His commitment to excellence has earned him a loyal and devoted following around the world.
Mr. Al Qurashi’s innovation-centric mindset has also been instrumental in driving the company’s success. By fostering an environment of experimentation and encouraging his team to ideate novel fragrances and products that cater to a broader demographic, he has spearheaded the inception of various fragrance collections. Notably, the company’s Oud and Bakhoor perfumes have emerged as coveted favourites – a testament to his trailblazing approach.
The leader remains resolute in upholding his family’s time honoured customs and principles. He ardently espouses the preservation of traditional perfume-making practices that have been bequeathed over generations, and endeavours to guarantee that the enterprise consistently curates premium fragrances that embody the opulent cultural legacy of Saudi Arabia.
LEADING WITH HEART
Mr. Al Qurashi is a prominent figure in philanthropic circles. He advocates for the significance of altruism and has channeled his energies towards various benevolent undertakings aimed at aiding the less privileged. His endeavours are concentrated on augmenting educational and healthcare initiatives, and he has been an active participant in several charitable endeavours aimed at this noble objective.