The Paris Olympics outperformed expectations, revitalising the Olympic brand and establishing a high standard for future hosts like Los Angeles. Despite initial doubts, with France experiencing political unrest and security worries, the Games were a great success. The closing ceremony at Stade de France represented this rejuvenation, with Paris transformed into an open-air Olympic playground. Temporary stadiums placed among renowned locations allowed fans to enjoy the games without purchasing a ticket.
Paris avoided controversies while geopolitical issues remained peripheral, and it skilfully managed potentially controversial moves such as product placements. The success of Paris is likely to rekindle interest in towns competing to host the Olympics, with Los Angeles 2028 CEO Casey Wasserman recognising the high standards established. However, he emphasised that LA will prioritise authenticity over copying Paris’s flair.
Paris also witnessed record viewership and participation, with NBCUniversal claiming its best U.S. audience since 2012 and Airbnb hosting its largest event ever. Despite some minor concerns, such as complaints about the Olympic Village and a few controversies, the Games had a far-reaching positive impact.
