BORN TO BE A FASHIONISTA
Safa Siddiqui is a fashion designer and reality TV star best known for her appearance in the inaugural season of the hit Netflix series Dubai Bling. She is undoubtedly the show’s most beautiful cast member, and its youngest and most well-known personality, with an Instagram handle with over 1 million followers—a shining testimony to her fame
“IN JULY 2023, SAFA LAUNCHED HER LUXURY BRAND, WHICH OFFERS A SELECTION OF WOMEN’S ENSEMBLES”
Safa Al Aukati is the maiden name of reality TV star Safa Siddiqui, born on August 7, 1990, in London, United Kingdom. Her parents were immigrants from Iraq. After completing her studies in England, she earned a Bachelor’s degree in Psychology. In London, Safa’s first profession involved cold-calling. However, after moving to Dubai, she transitioned to the real estate industry. Despite her success, Safa decided to pursue her passion for fashion, ultimately giving up her real estate career. Today, she enjoys immense success, evident in her substantial fan base on Instagram, where she is recognized as a celebrity. Safa shares her fashion modeling pictures on the platform and partners with multiple companies.
BIRTH OF A REALITY TV STAR
Safa featured in the first season of Dubai Bling, a Netflix reality program starring cast members with significant wealth from the exquisite city of Dubai. The approach is similar to that of the acclaimed Bling Empire, which covers the lifestyles of ultra-rich Asians in the United States. Exposure from Dubai Bling has provided her with incredible opportunities to showcase her flair. The TV star married another famous personality from Dubai Bling, and they now have two children.
THE LOVE FOR GLAMOUR
Although Safa Siddiqui started her career in the corporate world of real estate, her ultimate goal has always been to make a name in fashion designing. She had always liked fashion and wanted to make garments for as long as she could remember, and those around her have always admired her sense of style. Safa relocated to Dubai to accomplish her goal. Relocating to Dubai to pursue her dream was a significant risk, but upon arrival, Safa realized that the city was indeed a paradise of opportunities.
THE STYLE ICON
Safa believes she is a fashion icon and unapologetically expresses herself through her clothing choices, wanting the same for everyone. She finds joy in wearing what makes her feel wonderful and advocates for others to do the same, regardless of their height, shape, or size. She has an intense love for both style and individuality. She debuted her fashion brand in Dubai in July 2023, offering a selection of women’s ensembles under its luxury label.
GAINING POPULARITY ON SOCIAL MEDIA
Safa says that social media has suddenly influenced her life dramatically. She was a private person before she began Dubai Bling, and now she has a lot of attention and excitement on her social media. She is glad for it because she has a wonderful network of people with whom she connects. It’s also great because she feels like she’s interacting with others in the global community. It’s incredibly thrilling and gives her life a new breath, which she delights in.
MISSION AND VISION IN LIFE
Safa is determined to make an impact in the fashion sector. She encourages individuals to wear anything they want, regardless of age, skin color, gender, or height. She aims to add a new dimension to the fashion industry by promoting individuality in dressing. The fashion designer and reality TV star is currently focusing on her fashion line and hopes to become a recognizable name in this industry globally.
