Purpose Before Profit
Serene Pharma, the flagship company of the Serene Group, is a prominent name in Uzbekistan’s pharmaceutical marketing and distribution sector. Known for introducing iron sucrose and nutritional infusions to the Uzbek market, the company has established a robust presence across various therapeutic segments. With a science-driven approach and a steadfast commitment to innovation, Serene Pharma leverages advanced research, development, and customer-centric solutions to maintain its competitive edge. Its success story demonstrates its dedication to excellence and significant contribution to Uzbekistan’s pharmaceutical sector.
Founded in 2012, Serene Pharma has been committed to improving healthcare access through vision, determination, and a steadfast commitment to innovation. In just over a decade, the company has grown from a small startup with 18 employees to a market leader boasting over 750 team members. Over the years, the organisation has positioned itself as a key player in Uzbekistan’s domestic pharmaceutical market while expanding its reach across five other CIS (Commonwealth of Independent States) countries.
Visionary Leadership
Under the stellar leadership of its Founder and CEO, Mr. Satish Vijaywargi, Serene Pharma has experienced remarkable growth over the years. His consistent guidance has enabled the company to evolve from a modest startup into an industry leader. The company operates from a sprawling 2-hectare campus, with its manufacturing plant adhering to international Good Manufacturing Practices (GMP) standards. With an annual production capacity of 10 million bottles of large-volume parenteral (LVP) and 110 million ampoules of small-volume parenteral (SVP), the plant is well-equipped to serve both local and international markets.
Embracing Innovation and Quality
Serene Pharma adopts cutting-edge technology and scientific advancements to develop innovative products and improve accessibility and patient outcomes. The company has established a modern in-house Quality Control and Formulation Lab, equipped with state-of-the-art technologies such as HPLC, TOC, FTIR, and UV spectrometry. These technologies ensure that all products adhere to international quality standards. For Serene Pharma, quality is more than just a priority—it is embedded into every step of the production process. Every production stage is rigorously validated and documented to ensure that the medicines reaching patients are safe, effective, and of the highest quality. With customer satisfaction as its core focus, Serene Pharma adopts the mantra: “Do it right the first (and every) time.” What makes the company truly customer-centric is its constant dedication to improving healthcare accessibility. It ensures that its products reach the people who need them the most. Serene Pharma prioritises access, affordability, and efficacy; whether while providing life-saving treatments or everyday medications. Its transparent processes and robust supply chain ensure that the company can deliver on its promise of high-quality healthcare solutions, even in remote and underserved areas. The company also values collaboration with its stakeholders—pharmacies, distributors, and partners—by prioritising transparency, superior service, and support. This has helped build a strong, interconnected network that ensures seamless delivery of its products. Serene Pharma has ambitious plans to increase its revenues by $20 million over the next few years, primarily by expanding its range of injectable products. The company attributes its success to its dedicated employees, whom it considers its most valuable assets. To ensure their growth, it supports employees at every stage of their careers, guiding them from the very beginning and helping them reach the pinnacle of their professional journeys.
Commitment to Research and Innovation
Innovation is at the core of Serene Pharma’s business philosophy. The company invests heavily in state-of-the-art facilities and a skilled team of scientists to deliver forward-thinking pharmaceutical solutions. Its vision is to become the most admired pharmaceutical company in Central Asia by improving patients’ well-being, fostering strong doctor relationships, and empowering its employees. Serene Pharma has carved out its position as a reputable player in the pharmaceutical industry. Notably, it was the first company to introduce iron sucrose and nutritional infusions in the Uzbek market.
Major Milestones
One of Serene Pharma’s most significant milestones came with the establishment of Serene Healthcare, its state-of-the-art manufacturing unit in Uzbekistan. This ambitious initiative was designed to ensure self-reliance and reduce import dependency while reinforcing local employment and technological advancement. The company received GMP certification in 2021. This demonstrates its adherence to quality and safety standards. Furthermore, in 2022, it earned GDP certification for its 10,000 sq. m warehouse, thus boosting its operational capabilities and supply chain efficiency.
Giving Back to Society
Serene Pharma places social responsibility at the core of its mission. The company aims to make world-class medicines affordable and accessible across Central Asia for the happiness and well-being of communities. Over the past decade, the company has played a substantial role in improving healthcare accessibility and remains committed to this vital cause. Serene Pharma has also taken a multi-pronged approach to ensure its operations align with sustainable growth. Beyond its healthcare initiatives, Serene Pharma actively supports environmental sustainability. Through initiatives like tree-planting drives under the ‘Save Soil’ campaign and efforts to improve healthcare accessibility for underserved communities, Serene Pharma demonstrates its commitment to sustainability and inclusivity. Furthermore, its tireless marketing field force ensures that the company’s products are accessible in the most remote and underserved areas.
