Preparing for a Major Growth Spurt
Ms. Suprita Reddy, Managing Director and CEO of Vijaya Diagnostic Centre Limited, has led the company to unparalleled success. Her visionary leadership took the revenue growth from INR 70 million in 2004, to last year’s revenue of INR 5480 million, establishing Vijaya Diagnostic Centre as a market leader
ACADEMIC BRILLIANCE
Ms. Suprita’s fascination with business blossomed at a young age. After earning a commerce degree from Osmania University, she transformed that enthusiasm into a springboard for a successful career. In 2003, she joined Vijaya, not merely as an inheritor, but with a dedication to mastering the business from the ground up. Ms. Suprita’s entrepreneurial skills and steadfast dedication have positioned Vijaya Diagnostic Centre as a leader in the healthcare industry. Her success story speaks volumes of her profound impact and commitment to excellence. Moreover, her keen understanding of the industry helped her steer the company towards a new era of growth. As one of India’s largest integrated B2C diagnostic chains, Vijaya Diagnostic Centre now proudly operates a network of 160 branches spread across 25 cities.
CUSTOMER-CENTRIC INNOVATIONS
Ms. Suprita implements surefire strategies that prioritize client needs besides ensuring their convenience, comfort, and safety. Additionally, being a tech-savvy leader, she leverages technological advancements to boost customer satisfaction. Under her guidance, Vijaya Diagnostic Centre has undergone a complete digital transformation. Its user-friendly mobile app empowers patients to schedule tests from the comfort of their homes with just a few clicks. The app goes a step further by securely archiving test reports within the platform, thus granting patients easy mobile access to their medical history anytime, anywhere. This eliminates the need for physical storage and ensures critical health information is always readily available.
ON AN EXPANSION SPREE
The ambitious leader focuses on data-driven market research and customer needs to guide Vijaya Diagnostic Centre’s expansion strategy. Under her leadership, the company recently acquired PH Diagnostic Centre in Pune, India, thus reinforcing its presence in Western India. This move is just one example of her keen eye for identifying market opportunities. But her ambitions don’t stop there. She is setting her sights on untapped markets by planning strategic expansions into Tier 2 and Tier 3 cities. In addition, the company plans to establish a presence in West Bengal in East India to cater to a wider audience. Ms. Suprita isn’t afraid to think outside the box either. Recognizing the potential in neighbouring Karnataka, she has taken a bold step by establishing a hub in Gulbarga, paving the way for even bigger things. It’s clear that the thoughtful leader is building a healthcare ecosystem that reaches far and wide.
DRIVEN BY A NOBLE MISSION
These strategic expansions aren’t just about numbers on a spreadsheet; it’s about making a real difference in people’s lives. By bringing high-quality diagnostics closer to Tier I and II cities, Ms. Suprita ensures better healthcare access for all. Additionally, Ms. Suprita values her workforce and promotes a positive and collaborative work culture.
REMARKABLE ACHIEVEMENTS
In 2024, Vijaya Diagnostic Centre was recognised as a Top Diagnostic Company. This accolade highlights the company’s commitment to quality and technology adoption, and its core mission – affordable, integrated diagnostics with the patient at the centre.
UPHOLDING TRUST AND QUALITY
Ms. Suprita has been pivotal in establishing trust and ensuring high quality at Vijaya Diagnostic Centre. She implemented a robust quality assurance policy, including periodic audits and inspections. Under her leadership, all labs achieved NABL accreditation, certifying adherence to international standards and reinforcing Vijaya’s credibility and reliability as a trusted brand.
