FROM FORMULATIONS TO FACADES
Ms. Susmita Nag graduated with a degree Chemical Engineering followed by Post Graduation degree in Business Administration with a specialisation in sales & marketing. She began her professional journey as a research associate at Jubilant, a leading global pharmaceutical and CPG firm, where she focused on product formulations. After gaining two years of experience, she transitioned to ICI India Limited as the Senior Product Manager.
Throughout her sales & marketing career, she has held roles at companies such as Samsung India Electronics Limited and Jubilant, honing her skills in strategic planning, consumer insights, and brand marketing. Ms. Susmita joined Fenesta in June 2014 and currently serves as the Chief Marketing Officer at Fenesta, a unit of DCM Shriram Ltd., known for end-to-end solutions in uPVC, Aluminium and Engineered wooden windows and doors as well as Facades in India and international markets.
Under her leadership, Fenesta not only rose to the position of a market leader but has also expanded its presence and impact in the competitive construction and home renovation industry. She has made a significant impact at Fenesta by spearheading integrated marketing campaigns that effectively combine traditional and digital platforms. This comprehensive strategy has enabled Fenesta to reach a broader demographic while maintaining a unified brand voice. Through her guidance, the company has seen growth in customer loyalty and satisfaction, both pivotal factors in the fiercely competitive Windows and Doors industry.
A COMMITMENT TO CONTINUOUS LEARNING
Ms. Susmita Nag is a versatile professional with extensive expertise in marketing, having worked across diverse industries including paints, televisions, mobiles, IT products, and home decor. Her specialisations encompass brand management, product management, channel management, and digital marketing. She actively participates in professional forums such as IMA, DMA, and WARC, reflecting her commitment to continuous learning and growth. Additionally, she has received training in Six Sigma and has successfully completed numerous green belt projects.
UNIQUE LEADERSHIP STYLE
Ms. Susmita is recognised for her collaborative leadership style and dedication to continuous learning. She encourages her team to think creatively and make well-considered decisions, fostering a culture of innovation within the marketing department.
This approach has helped Fenesta remain competitive with cutting-edge ideas and strategies. Ms. Susmita has been instrumental in leading multiple projects at Fenesta, significantly enhancing the brand’s recognition and market standing. She has effectively utilised various online platforms to engage with customers and has implemented data-driven strategies to personalize marketing campaigns.
CARING FOR THE ENVIRONMENT
Apart from her impressive achievements in her career, Ms. Susmita is deeply passionate about making a difference in society. She actively promotes the adoption of sustainable practices within the industry and actively participates in projects that aim to raise awareness about environmental responsibility. Her unwavering commitment to sustainability perfectly complements Fenesta’s dedication to providing environment-friendly products, further solidifying the brand’s reputation as a frontrunner in sustainable construction solutions.
