Thailand’s tourism potential is being actively promoted by the Tourism Authority of Thailand (TAT) at the South Asia Travel and Tourism Exchange (SATTE) 2025. The Yashobhoomi-India International Convention and Expo Centre will host the event from February 19–21. It is an important opportunity for Thailand to interact with Indian tourists. TAT celebrates its 16th year of involvement, taking advantage of the chance to highlight Thailand’s diverse travel options and rich cultural legacy.
Over 35,000 people are anticipated to attend SATTE 2025, India’s largest travel and tourism show, including 1,400 exhibitors. A visitor information area, a business networking area, and a cultural demonstration part showcasing traditional Thai art forms are the three designated zones of the 300-square-metre Thailand Stand. The stand, which is represented by 50 Thai travel agencies, encourages business-to-business (B2B) partnerships and increases interaction amongst industry participants.
‘Living it Up in Thailand’ and ‘Celebrations with Care and Inner Shine’ are two of TAT’s programs aimed at attracting different travel categories, such as weddings, family vacations, and luxury leisure, with 2.3 million Indian arrivals anticipated by 2025.
