Thailand had approximately 35.54 million foreign tourists in 2024, a 26.27% increase from the previous year, owing to relaxed entrance requirements and visa exemption policies, according to the Thai Ministry of Tourism and Sports. China was the leading source of tourists, with 6.73 million visits, followed by Malaysia (4.95 million) and India (2.12 million).
Tourism revenue was roughly 1.67 trillion baht ($48.45 billion) in 2024, a 34% increase over the previous year. Thailand launched an online electronic visa system in January to increase tourism, which is accessible globally through Thai embassies and consulates, streamlining the application procedure and allowing for quick online payments.
Currently, travellers from 93 countries and territories, including China, India, South Korea, and Russia, can remain in Thailand without a visa for up to 60 days. This program is expected to strengthen the country’s appeal to international visitors.
The Tourism Authority of Thailand expects to welcome up to 39 million tourists in 2025, generating 2.23 trillion baht ($64.71 billion).
Tourism remains a critical component of Thailand’s economy, accounting for 14.16% of GDP and 11.33% of employment in the second quarter of 2024.
