TOPS enjoys a prominent national presence in all trade verticals – General Trade, Modern Trade, Institutions, HoReCa & e-Commerce, and in the International markets, it is present in leading stores, supermarkets and cash & carry stores. TOPS is a preferred consumer brand and both the brand and its Vice Chairman Mr. Nitin Seth have won awards like the Economic Times “Best Brands” award, Reader’s Digest “Most Trusted Brands” award, and “Budding Entrepreneur of the year” by the Indo American Chamber of Commerce’s award, all of which is a validation of the faith reposed in the brand by the consumers over the past many years.
ADDING TASTE TO YOUR LIFE
The journey of brand Tops began in 1984 when Mr. B.M. Seth (Chairman-G.D. Foods Mfg. (I) Pvt. Ltd.) decided to give shape to his father’s dream of setting up a venture, by foraying into food processing industry. What started off with Noodles, as a “single product” portfolio, soon expanded to Pickles & Sauces.
Back in 1990’s when majority of the urban nuclear families had paucity of time to make home pickles and condiments at home, TOPS’s factory made Pickles, Sauces and Ketchups were an instant hit, as these came as a breather which could save them time & effort.
The home-made Tomato Sauce paved the way for factory manufactured Tomato Ketchup, and when the industry had “only” Tomato Ketchup as an answer to the favourite accompaniment to snacks, which was heavy on the pocket, TOPS came up with 2 more options in the form of ‘Continental Sauce’ and ‘All Time Snack Sauce’ in addition to the regular ketchup, as an affordable and delicious option.
Price was no longer a barrier and people could now relish the taste of Tomato sauce without feeling the pinch on their pocket. These moves truly proved to be master-strokes that catapulted the organization into the big league in the processed food industry.
The organization has continued it’s success saga ever since and today it boasts of a diversified portfolio of 19 product categories, such as Pickles, Tomato Ketchup, Jams, Corn Flakes, one of the widest range of sauces, including Culinary & Speciality sauces, Noodles, Vermicelli, Vinegars, Instant Mixes, Corn Flour, Baking Powder, Custards, Jellies, and Drinking Chocolate, all of which are manufactured “in-house.”
The brand has stood true to its philosophy of “creating delightful food experiences by adding taste to the meals and bringing joy in the lives of people” all along, and it is this perseverance that has reaped the awards for the brand.
THE ROAD TO THE FUTURE
TOPS has always been a pioneering brand and has been able to adapt to the changing industry trends and live up to consumer expectations. The brand has observed a shift in consumer preferences towards processed food brands offering highly nutritious and convenient alternatives most of which are fortified with vitamins and minerals with a higher nutraceutical value.
Taking this customer insight into consideration, TOPS too has embarked on a journey of introducing a variety of new products based on the health and convenience food segment. All in all, the future looks promising for the food industry, and the team at TOPS is upbeat about it.