“The young & dynamic Vivek Patni, is one of the most powerful businessmen of India, as he manifests great zeal in leading his team of experts, & is always eager to get the results”
MAN OF VIGOUR & PANACHE
Having inherited the glorious business legacy from his blood relations, Vivek Patni has invariably demonstrated extraordinary passion and dedication to accomplish great ambitious plans to take his organization to fresh heights. With his far-seeing ability and an analytical bent of mind, he has enabled his organization to achieve remarkable success in a short span of time
ENERGETIC & INDUSTRIOUS
Blessed with sharp entrepreneurial skills and an astute observational power, Vivek Patni has been playing a vital part in all the key policy making decisions of Wonder Cement. Exhibiting keen interest in the corporate affairs of the company, he successfully leads the branding, communications and marketing divisions of his company, in his quest to earn a place in the premium segment of the market. His hands-on approach has earned him various prestigious awards including the ‘Shaan-e-Rajasthan’ award for his remarkable contribution to the growth of his organization.
CONTRIBUTION TO SPORTS
Being a passionate sports enthusiast with special inclination towards cricket, he has been a driving force behind the sports-building initiatives taken by the company. He was the brain behind Wonder Cement’s smart initiative of inaugurating the Wonder Cement Saath7 Cricket Mahotsav in Bikaner to promote sports in Rajasthan. As he had planned, this cricket carnival witnessed 4,000 teams from across the state in the race for the title, as cricket lovers from 10,000 villages and cities across the state took part in this competition making the tournament a big success. To give direction to his love for cricket, he has also set up a fully equipped cricket
academy with state-of-the-art facilities— Wonder Cricket Academy in Udaipur, where he has employed some of the best coaches from across the nation to polish the skills of upcoming players. To give a concrete shape to his dreams, under his insightful vision, the Academy is going to directly induct the top four players from the Saath7 tournament—three boys and one girl.
MAINTAINING THE STRATEGIC EDGE
Possessing razor-sharp business acumen, Vivek always develops great marketing strategies to tap his consumers using social media tools to the full effect. Understanding well that the consumers nowadays have access to multiple locations to communicate, his firm is targeting social media platforms to engage with its customers for effective marketing. His vision can be gauged by the fact that Wonder Cement has already managed to engage with over
18 million users in social media and around 4 lakh users on Twitter much ahead of its contemporaries JK Lakshmi Cement, Ambuja Cement and ACC. On Facebook, he carried out a campaign #PeopleOfWonder, which had the total engagement of over 1 lakh and total reach of over 9 lakh people. Another digital campaign #wonderofcement he carried out on Facebook had over
8 lakhs of total video views. With his astute leadership, Mr. Patni has been the driving force behind his company extending its footprints out of Rajasthan to neighbouring states also, such as Gujarat, Madhya Pradesh and Haryana, making Wonder Cement one of the fastest growing cement brands in these states.
LEADING THE PACK
The young and dynamic Vivek Patni, who is still in his twenties, has been counted among some of the most powerful businessmen of India, as he manifests great zeal in leading his team of experts, and is always eager to get the results by employing both traditional and state-of-the-art ways. He always takes a keen interest in all the corporate affairs of his company and likes to have a say in all key policy making decisions. A keen observer, he is always ahead of his times in using technology to his advantage, always identifying the thrust areas for his company before others. He has also been widely applauded for his success in setting up a frontline ultramodern manufacturing unit in a record time of 18 months, increasing the manufacturing capacity of his company multiple times.