REDEFINING HEALTHY SNACKING WITH NUTTY DELIGHTS
Wonderland Foods has been providing a wide variety of the highest quality dry fruits since 2012. A leading dry fruits company, it has changed how buyers in India perceive premium nuts. It has significantly impacted the market by being the official gifting partner for well known MNCs like Google, GE, and JCB
The Delhi-based Wonderland Foods was founded by Mr. Anubhav Gupta in 2014 to change the perception of customers in India towards dry fruits and premium nuts. The firm’s processing facility is located in Delhi’s DSIDC Industrial Area, Narela. Under the leadership of Mr. Gupta, the company has achieved remarkable success, evident through its commitment to quality, innovation, customer satisfaction, and impressive growth rate. In addition to the dry fruit and nut industry, it is involved in the manufacturing of colours and chemicals, and operates a non-banking finance business and exports clothing.
WHAT PAVED THE WAY
The genesis of Wonderland Foods can be traced back to the entrepreneurial endeavours of the Gupta family. In 1983, Mr. Rakesh Kumar Gupta laid the foundation for the business with Sun Organic Global Group, a venture specialising in direct sourcing of dry fruits and spices from farms worldwide. Building upon his father’s robust sourcing capabilities, Mr. Anubhav Gupta seamlessly integrated the business with his vision of promoting healthier snacking alternatives in the local market. This fusion of ideas gave rise to Wonderland Foods in 2014.
BREAKING NEW GROUND
With a significant presence in every Indian state, Wonderland Foods is currently one of the fastest-growing brands in the country’s dry fruit industry. Its growth rate is remarkable and has surpassed 250 times in just nine years.
In its first year, the company had only four employees and revenue of INR 96 lakh. It is now on track to achieve a turnover between INR 350 crore and INR 400 crore in the financial year 2023-2024. Offering a diverse range of products, from flavoured and roasted almonds to exotic dried fruits, fusion foods such as pop rice and quinoa puffs, and 10 different flavours of fox nuts (makhanas), the brand caters to a wide range of demands. Recognised as a top seller of dry fruits on Amazon, it has also attained Platinum Seller status on Flipkart.
Wonderland Foods continues to innovate with new offerings, including coconut and jaggery-flavoured walnuts and trendy flavours like Sriracha, Wasabi, Truffle, and Peri Peri to appeal to a younger audience. It thrives on satisfying midnight cravings, while promoting healthy snacking, as demonstrated on its website with a collection of recipes showcasing how its nuts can be used to create delicious and nutritious snacks.
Wonderland Foods has increased its sales by offering its products on various e-commerce sites such as BigBasket, Vishal Mega Mart, Spencer’s, and 24Seven. Its plans include solidifying its position in the retail industry by reaching out to more customers through kirana shops and a luxurious range, Wonderland Grandeur. With this range, the firm seeks to diversify its product line by adding multigrain puffs, nut butter, nutrition bars, muesli, granola, and a plethora of expensive exotic nuts and mixtures.
It has also disrupted the dry fruit gifting sector by offering beautifully designed, affordable gift packs. Wonderland Foods has established a strong presence in the market. It is the official gifting partner for renowned companies such as Google, GE, and JCB, and retails its products at the Indian Army and Central Police Canteens. With a focus on quality, creativity, and customer satisfaction, Wonderland Foods offers an attractive opportunity for investors looking to be part of a thriving business that is reshaping the snacking landscape in India. It also ensures an easy shopping experience with refund options, city-wide delivery, and a user-friendly website. Its popularity is further evidenced by social media posts, including endorsements by celebrities.