INNOVATION IN SUSTAINABILITY
MR. YOUSUF FAKHRUDDIN, THE CEO OF FAKHRUDDIN PROPERTIES, IS A DYNAMIC AND PASSIONATE LEADER KNOWN FOR HIS EFFORTS IN CREATING A SUSTAINABLE FUTURE. THROUGH HIS EXPERTISE, A KEEN EYE FOR DETAIL, AND EXCEPTIONAL LEADERSHIP ABILITIES, HE HAS TURNED FAKHRUDDIN PROPERTIES INTO A GLOBAL COMPANY
ROBUST BEGINNINGS
Mr. Yousuf Fakhruddin was born and raised in Dubai. He went to London to pursue his undergraduate degree at the London School of Economics and Political Science. He has a strong bond with Dubai and a keen interest in designing remarkable living environments, which led him to join his family’s business in 2002. Initially, he began working with Fakhruddin Trading, the family’s established business, before expanding into Real Estate development and property management.
Established in 2003, Fakhruddin Properties is a top Real Estate developer in the United Arab Emirates, providing end-to-end solutions for property development, property management, brokerage, and hospitality management. The Real Estate sector has seen Fakhruddin Properties as a trendsetter, owing to Mr. Fakhruddin’s leadership and dedication to quality. He has grown the company’s Real Estate development operations in the UK, Africa, and the United Arab Emirates.
PIONEERING SUSTAINABLE DEVELOPMENT
Focused on sustainability, Mr. Fakhruddin has invested in state-of-the-art technologies in four key areas: waste recycling, water management, air quality monitoring and purification, and energy optimisation to build smart homes. These features are included in all new Real Estate developments by this company. Mr. Fakhruddin strongly emphasises managing air quality by implementing advanced ventilation systems and thorough monitoring procedures. His team has introduced Airocide, a unique air purification technology based on NASA-developed technology that efficiently eliminates air pollutants.
In addition, his team members have integrated a patented air purification system called SAHU, which effectively removes CO2, VOCs, and excess humidity. Mr. Fakhruddin prioritises efficient water management. He has implemented innovative water filtration technologies that minimise waste, plastic use, and carbon footprints from transportation, and reduce microplastics infiltration. Waste management plays a crucial role in Mr. Fakhruddin’s commitment to sustainability, leading him to ensure the provision of recycling bins and composting facilities in each new Real Estate development. His company implements recycling programmes and encourages waste reduction efforts to help minimise landfill waste and bring the concept of a circular economy into effect.
His brand ‘Treppan Living’ represents his philosophy of sustainable development, redefining serviced luxury by creating comprehensive housing environments that support, enable, and promote a sustainable and healthy lifestyle.
HONOURS AND RECOGNITIONS
Mr. Fakhruddin has received numerous accolades, including the 2023 ‘FEDA Green Building Award’ for his green practices and commitment to sustainability. He was also honoured with the ‘Key Contributor to the Real Estate Industry’ Award by Forbes Middle East. Under his direction, his company has won several prestigious awards, such as ‘Gulf Business Sustainability Company of the Year’ in 2022, ‘Green Building Product of the Year’ in 2022, ‘Climate Control Award’ in 2022, ‘ADDA Rise High Award’ in 2023, ‘Green Developer of the Year’ in 2024, and ‘Pillars of Real Estate Award’ in 2024, among others. Additionally, he serves as a board member of Fakhruddin Holdings LLC and AKIDA Holdings LLC.
ENVISIONING A HEALTHY FUTURE
Mr. Fakhruddin envisions his company leading the UAE market in developing realistic, sustainable lifestyles. He hopes to lead the way in Real Estate development and encourage cultural and behavioural changes that will lead to a sustainable and healthy future, in line with climate change objectives of limiting global warming to below 1.5°C at national and international levels.
