Additti’s trendy clothing line offers endless options, including florals, polka dots, tropical prints, checks, plus size dresses, shirts, and blouses. The style diva strives to keep one step ahead of the competition to make her clothing brand a huge success in the fashion industry. She believes that getting ahead is all about getting started. To that end, she works day and night to make her brand a huge success and the pinnacle for women’s clothing.
A BOLD BEGINNING
Additti, a graduate of the Pearl Academy (New Delhi, India), was inspired by the Japanese bestseller book “IKIGAI” to launch her clothing line with indo-western flair. The book’s title, which means ‘finding your life’s purpose,’ pushed her to pursue her passion and transform the lives of many women by helping them find their persona through their clothing. “IKI CHIC” is the name she chose to honor the book that inspired her to start her career in the fashion industry.
With her online clothing brand, the seasoned entrepreneur is bringing high street fashion to every woman for an affordable price, and she has been garnering glory and popularity in the process. Within a short time, the brand has captured the hearts of its customers with its unique designs.
BEATING ALL THE ODDS
Despite the success of the fashion brand, the path to success was not all roses and sunshine for Additti, given the unexpected pandemic that shrouded the brand in uncertainty. For Additti, manufacturing the clothes and doing photo shoots were the biggest challenges during the COVID-19 pandemic. Furthermore, a large category on the website, party wear, was not in high demand, which posed a significant challenge for the brand.
Nevertheless, Additti was amazed by the enthusiasm with which the Indian women welcomed Iki Chic despite the pandemic and the nationwide lockdown. Her collections have gotten a lot of positive feedback. Additionally, her brand has been praised for its loungewear and activewear, which were in high demand due to tight lockdown restrictions that confined people at home. The continuous appreciation which her brand receives from its customers motivates Additti to strive to achieve greater success.
FOLLOWS A CLIENT-CENTRIC APPROACH
Client loyalty is Additti’s number one goal. Her strong fashion sense inspires her to help style-conscious people adopt a more streamlined style statement through her clothing brand. The strategic entrepreneur focuses her business on women who are looking for international fashion at an affordable price in the Indian market. She ensures that Iki Chic’s pieces are handpicked for their exclusive details and best textures in keeping with the latest fashion trends.
A fashion-forward entrepreneur, Additti believes that her brand stands above all others primarily because it caters to all age groups and also offers clothes in plus sizes at rock bottom prices. The jaw dropping attires shown on the website are exclusively designed to appeal to the tastes of fashion freaks, something any woman who is fashion-conscious would enjoy wearing. She has also established partnerships with renowned e-commerce platforms, such as Myntra, Amazon Prime, Flipkart, Ajio and Nykaa Fashion to offer outstanding customer care and broaden her customer reach.
