ITB Berlin 2025 remains the world’s most important travel industry event, bringing together worldwide exhibitors, trade professionals, and key decision-makers. Canada, India, Ireland, Turkey, Switzerland, Brazil, Malaysia, and the UAE are among the nations that are actively establishing new trends, influencing industry standards, and promoting the growth of the tourism business.
The event, themed “The World of Travel Lives Here,” will attract a diverse international audience. Two-thirds of exhibitors and nearly half of guests will represent global markets. ITB Berlin 2025 is organized both geographically and by sector, with specialised divisions such as Adventure Tourism, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism, and Travel Technology.
Additionally, ITB Berlin Convention will act as the industry’s premier think tank, with expert panels, keynotes, and conversations on the future of global tourism. The theme for the 2025 convention will be “The Power of Transition Lives Here,” which will address the developing landscape of the travel industry.
The event runs from March 4 to March 6 at Berlin ExpoCenter City and offers unparalleled opportunities for networking, business advancement, and industry insights. With Albania as the official host country, ITB Berlin 2025 promises to be a must-attend event for travel professionals worldwide.
