The Confederation of All India Traders (CAIT) reports that over Rs 25,000 crore worth of business was transacted during the Janmashtami celebrations in India. Sales of flowers, fruits, sweets, god costumes, ornamental things, fasting sweets, dairy products, and dry fruits all went up during the festival, which is a reflection of the festival’s enormous economic influence.
According to CAIT National General Secretary Praveen Khandelwal, Janmashtami and other celebrations are great for the Sanatan economy and the nation’s finances. According to BC Bhartia, national president of CAIT, the festivities were most vibrant in western and northern India.
Devotees fasted and decorated temples and homes with diyas, lights, and flowers to mark Krishna Janmashtami on August 26, this year. The beautifully decorated temples attracted many worshippers.
The birth of Krishna is commemorated on Janmashtami, which falls on the eighth day of the dark fortnight of Bhadrapada. The holiday follows the previous Rakhi celebrations, during which CAIT reported festive trade of nearly Rs 12,000 crore, a considerable increase from Rs 7,000 crore in 2022.
Customers have been quite responsive this holiday season, which has contributed significantly to the economic boost.
