The tagline of MACHO – ‘Bade Aram Se’ not just underlines the tactile value of its products to customers but its pathway to success too. This is an exceptional achievementfor a brand that has been in business for just 13 yearsconsidering the cut-throat competition in the category. Today, it is the leader in the mid segment inner wear market thanks to its quality, innovation & path breaking communiation. Quality products, innovative strategies, and brand awareness techniques implemented by the firm worked wonders in setting up its name in a quickly. Creativity & quirk in advertising played a significant role in convincing customers to switch from their regular brands & try MACHO products.
OFFERING COMFORT, QUALITY, AND AFFORDABILITY
All Macho products go through stringent quality control systems at every stage to ensure world-class quality standards. As per a consumer survey conducted recently, the quality of the Macho brand is perceived to be the best in its category. It not only stands for quality but also for variety, affordability & novelty. With an already existing pletora of products to choose from, its new collection is set to hit fashion’s doors by early 2020. Comprising of tracks, shorts, & bermudas, it will be Macho’s attempt to satiate the everincreasing demands of customers with its affordable & fashionable inner wear. One important reason of early success of the brand was its wide range in terms of design, colour & pattern. Staying in tune with the latest trends, innovation, comfort, product quality, & new development have always been an integral part of the research & development section of the firm. Keeping in mind cotton’s all-weather suitability for all skin types, the brand uses it to make products that combine innovation in design, quality, and comfort. Monitoring the latest trends, it strives to make the quality of its products even better.
VARIETY – A SECRET TO LOYAL CUSTOMERS
What makes the brand unique is the wide collection it offers in terms of colours, designs, cuts, unique patterns, MACHO appeals to the machismo of the contemporary Indian men in & across India. The best part is that the price of the products is reasonable & hence it’s accessible to all. Along with men’s wear like vests, briefs, etc. the brand also makes available a wide range of kids’ innerwear too for boys. A part of the J.G. Hosiery Pvt. Ltd., a well-known name in the apparel & fashion business since 1980, the brand focuses on maintaining an exceptional reputation in the market.
STEERED FORWARD BY AN EXCEPTIONAL LEADER
Having captured the Indian market so well, now the brand all set to expand its presence under the leadership of the highly talented & focused leader Mr. Sandeep Seksaria, Director, Amul MACHO. In his interviews, he has always discussed his plans for expansion of the brand while focusing on expansion of product portfolio & emphasis on the quality, price, comfort, & styling — features that its products have always offered. He reiterates that innerwear is no more a necessity but a significant marker of a good lifestyle. His vision & clarity has helped the brand come this far.