Nestle is a brand symbolic with the widest network of food and beverages with over 2000 brands in its ambit, some being the flavours of the 190 countries it is present in while some others being local favourites.
Their bond with India dates back to 1912 when it began trading as The NESTLÉ Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. From the quintessential products of every general store in India to the parallel smiles that their goods bring on every child’s face, Nestle’s affinity with happy faces is immortal.
Setting up its first factory in India in 1961 in Moga (Punjab), their relationship with India has been that of a guiding force developing, educating, advising and helping the farmers of India in various aspects from increasing the milk yield of their cows through improved dairy farming methods to irrigation, scientific crop management practices and helping with the procurement of bank loans. The correlated affiliation of progress prosperity on a sustainable basis has led to a very special alliance of trust and commitment with the people of India.
The company’s activities in India have created opportunities for indirect and direct employment and provides livelihood to about one million people including farmers, suppliers of packaging materials, services and other goods.
FACILITATING HEALTH AND HAPPINESS
Nestle has set up an exemplary milestone of well researched health solutions, creating products that take the promise of taste and health to a broader economic and social section. Understanding the Indian market and the pulse of its consumers, they form a platform of products that define affordability, health, nutrition and wellness. Their brands touch the heart of the Indian festive culture creating bonds of togetherness with their popular brands such as NESCAFÉ, MAGGI, MILKYBAR, KIT KAT, BAR- ONE, MILKMAID and NESTEA With growing demand of milk products, the company has also introduced products of daily consumption and use such as NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Dahi and NESTLÉ Jeera Raita.
Their sweetness has unfurled and spread across India with 8 manufacturing facilities and 4 branch offices. The factory set up that started at Moga was soon followed by its manufacturing facilities at Choladi (Tamil Nadu) in 1967, Nanjangud(Karnataka)in 1989, Samalkha (Haryana) in 1992, Ponda and Bicholim (Goa)in 1995 and 1997 respectively, and Pantnagar (Uttarakhand) in 2006. Nestlé India set up its 8th manufacturing facility at Tahliwal (Himachal Pradesh) in 2012. Having set up its head office in Gurugram (Haryana), it has 4 branch offices located in all major metros of India, Delhi, Mumbai, Chennai and Kolkata to help facilitate its sales and marketing activities.
SHARING SMILES
Sharing its trust, love, and profit with the people of India, Nestle has taken a path- breaking road and has brought about a change in packaging of three of their most iconic brands, KITKAT, NESCAFE and MAGGI to support girl child education in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India. Changing their much renowned tag line “2 minutes noodles” to “2 Minutes for Education”, they understand their social responsibility immensely.
