THE MASTER INNOVATOR
MR. SATISH N.S., THE PRESIDENT OF HAIER APPLIANCES INDIA PRIVATE LIMITED, IS AN ACCOMPLISHED BUSINESS EXECUTIVE WITH OVER TWENTY-FIVE YEARS OF PROFESSIONAL EXPERIENCE. HE IS REGARDED AS A PIONEER WITH DEEP KNOWLEDGE OF THE INDIAN CONSUMER DURABLES MARKET
NOTABLE CREDENTIALS
Mr. Satish N.S. earned his B.E. degree from UVCE Bangalore and MBA in marketing from the Bangalore University. To expand his marketing and business knowledge, he later pursued an MBA and a fellowship programme in innovation and global leadership at MIT Sloan School of Management. He began his career as an Area Manager in Sales with MIRC Electronics Limited (ONIDA), overseeing operations in Bengaluru and supervising all significant accounts. Later, he became an Assistant General Manager of Sales at Samsung
India Electronics Limited. He educated himself to become more proficient and worked for prestigious firms like Panasonic, Onida, and Videocon, where he picked up a knack for business. In 2016, Mr. Satish joined Haier Appliances India as the Senior Vice President. He was promoted to President in 2021 and currently manages production, sales and marketing, and all other support services in India.
THE FORMULA FOR SUCCESS
Adapting to changing dynamics is one of the most memorable lessons Mr. Satish learned from his experience in the business world. Remaining informed about the continually evolving smart home solutions, scenarios, and technologies is crucial in his opinion. It aids in seeking out new avenues, allowing customers to explore and try products, and improving customer experience. He believes that customer-inspired innovation is a business’s most potent source of inspiration because it serves as a critical roadmap for brand growth. Customer happiness is fundamental to the company’s growth strategy, and his team at Haier is focused on being future-ready with their technological advancements and offerings. A genuine leader, he is recognised for his extensive knowledge of shifting client demands and his depth of cross-market solutions delivery expertise.
ENSURING CONSUMER SATISFACTION
Mr. Satish emphasises building and nurturing ties with consumers and believes that the most critical aspect is the client experience. He makes sure that his team constantly meets customers’ demands as they are an extention of the brand. While gaining new clients is crucial, he also focuses on client retention as in the contemporary market, they need to sustain client involvement. An omnichannel marketing strategy is the most efficient way to handle it, allowing his team to contact customers with the right message at the right moment.
ACCUMULATING AWARDS AND ACCOLADES
Mr. Satish’s leadership and direction helped Haier Appliances win numerous awards. By winning the NAMC award in 2023, Haier Appliances India set a new benchmark in manufacturing. Haier’s Super Drum 525mm Series Washing Machine won the Best-in-Segment Product Innovation & Design Excellence award. The firm was named the world’s top brand for “connected air conditioners” and “self-clean air conditioners” by Euromonitor International. It was recognised for its ‘Made in India’ 3 Door Convertible Side By Side Refrigerator Series, Haier Deep Freezer, and Kinouchi 5-Star Heavy Duty Pro Air Conditioners with many National Awards for Excellence. The Haier India team has received the esteemed “Star of the Industry Award” for Excellence in Innovation under Mr. Satish’s direction. Furthermore, Haier was awarded the ‘Most Energy Efficient Appliance’ award at the National Energy Conservation Awards 2022 by the Bureau of Energy Efficiency, Ministry of Power, Government of India, for adopting sustainable and environmentally friendly manufacturing and delivery methods to ensure minimal impact on the environment and planet. These accolades testify to Mr. Satish’s commitment and diligence in helping the business stand out in the marketplace.
