Manchester United has recently become the world’s first billion dollar football brand. A recent evaluation by Brand Finance, Manchester United (MU) shows that Manchester City and Chelsea are performing better than Arsenal. Brand Finance is a leading brand valuation and strategy consultancy. It calculates both the strength and the value of a brand. Brand strength reflects the notional potential of the brand, and its value is calculated based on its ability to generate income. For that, the team or the club must have star players and it must prove itself a tactically brilliant team on the ground. The German brand will now be able to produce their kits for the next decade seized in a deal worth $1.1 billion. This savvy business operation is the key reason why Barcelona, the club with the strongest brand in the world, is only rated sixth. Manchester United’s business power is why it is on top of the list.
