LEADING WITH HEAD & HEART
At the helm of CrudeChem Technology, the Chief Growth Officer, Mr. KushalmSeth, is a dynamic leader shaping the narrative of this Texas-based specialty chemical manufacturer, distributor, and field service provider. His prominencemin the specialty chemical industry is marked by a commitment to driving the company’s growth through innovative problem-solving and a forward-thinking marketing approach. With an impressive professional journey spanning 17 years, his success is a testament to his boundless enthusiasm, unwavering tenacity in steering CrudeChem Technology to new heights of success
“HIS UNDERLYING PHILOSOPHY IS FOUNDED ON THE BELIEF THAT BUSINESSES THRIVE WHEN PEOPLE ARE TREATED WELL. WITH A RELENTLESS FOCUS ON THE BIGGER PICTURE, HE INTEGRATES THESE PRINCIPLES TO CATAPULT HIS ORGANISATION TO NEW HEIGHTS”
Mr. Seth holds a Bachelor of Engineering in Chemical Engineering from the National Institute of Technology, Raipur, and pursued further studies with a Master’s in Science in Chemical Engineering from Texas Tech University (Lubbock), Texas.
As the driving force behind CrudeChem Technology’s marketing strategies, he excels in bridging gaps in product development and ensuring product-market alignment. His strategic focus extends to creating products that can support global growth, notably in challenging markets like the Middle East and Mexico, where innovation is crucial within stringent cost constraints. Despite the difficulties inherent in such markets, the CrudeChem team, under his leadership, demonstrated resilience and delivered solutions, highlighting their collective dedication to innovation, and overcoming challenges for the company’s progress.
Mr. Seth’s commitment to positioning CrudeChem Technology as a technological powerhouse in the energy sector is exemplified by his several published technical works on treating and reusing highly saline water, fracturing fluids, flow assurance and corrosion inhibition. Furthermore, he has pioneered the development and patenting of high viscosity friction reducers for revolutionizing fracturing fluid alternatives. Additionally, through strategic collaborations with national laboratories and universities, he has not only exemplified an unwavering commitment to innovation but also solidified CrudeChem Technology’s standing at the forefront of industry advancements.
Prior to his current role, Mr. Seth played a crucial role in the development, patenting, piloting, and successful implementation of a revolutionary solution for the low carbon, water, and land footprint lithium concentration and extraction process. This innovation not only secured one of the largest projects in the company’s history, but also played a key role in a successful Series C funding round, which helped raise over $100 million. Mr. Seth’s strategic prowess extends beyond technical realms. He also developed a comprehensive commercial plan and global roadmap for technology deployment. This tactical approach helped the company attain unicorn status in 2023, further reinforcing the company’s market position.
DIVERSE LEADERSHIP MASTERY
Mr. Seth, a seasoned problem solver, demonstrated exceptional skills early in his members to surmount technical hurdles and contribute to the company’s success. Mr. Seth draws inspiration from the wisdom instilled by his parents. Guided by his father’s mantra, “If it’s worth doing, then it’s worth 120% effort,” he epitomises wholehearted dedication and surpasses expectations in every pursuit. His underlying philosophy is founded on the belief that businesses thrive when people are treated well. He also asserts that collective success is the key to thriving as a team. These principles have been a constant companion in his career, whether at the helm of his own team or collaborating across functions. With a relentless focus on the bigger picture, he integrates these principles to catapult his organisation to new heights.
DRIVEN BY GOALS
Mr. Seth is currently zeroing in on two key goals: first, he is focused on owning the current market and upping the company’s game. He plans to make it happen by being super-efficient, multiplying customers and expanding strategically. Looking ahead, Mr. Seth dreams big – he sees CrudeChem Technology ruling the global roost, diving into new markets, and revolutionising industries by promoting sustainable practices and minimising environmental impact. And here’s the twist – he’s not just focused on profits, but also on growing his team and giving back to the communities they serve.
A SOCIALLY-CONSCIOUS LEADER
Mr. Seth believes that success is not just about profits but also about uplifting communities. Witnessing the positive impact of his CSR initiatives on communities and schools brings him immense satisfaction that speaks louder than any financial metric. The benevolent leader proudly supports Big Brothers Big Sisters of Texas to empower youth through impactful mentorship. His commitment extends to sponsoring sports in schools & universities, partnering for R&D goals, securing grants, and propelling scientific advancements towards a brighter tomorrow. Mr. Seth has also positioned himself as a proponent of resource efficiency, recycling, & reusing, and leading the charge to decarbonise the planet. By treating and repurposing more than 5 billion gallons of water, he has preserved an equivalent amount of freshwater for future generations, which is indeed a commendable initiative.
