“Having established his brand in 60+ cities in India with an outstanding marketing strategy, he is now eyeing further expansion overseas, as it has already been launched in 8 countries”
SERVING LOVE TO CUSTOMERS
Chaitanya Kumar Lingamallu transformed his vision of introducing an innovative brand of chocolate café with a live kitchen concept in India and revolutionized the way people perceived chocolates, thus beginning a culture in India whose base was customers’ pleasure of sumptuous taste with a homely feeling, while establishing as simple as chocolate as a robust brand in itself
LIVING THE CHOCO DREAM
Having finished his master’s degree in IT from the University of Ballarat in Australia, the Vijayawada-born Chaitanya Kumar Lingamallu, while pursuing his education in Australia, came up with the vision of a unique brand of chocolate café in India in 2007 to bring a revolution in the Chocolate culture of India. He started an ambitious venture with a single outlet in Ahmedabad, and labelled it The Chocolate Room, India’s premier Chocolate Café, and he immediately made a direct connection with the hearts of most Indian foodies as they immediately accepted & loved the idea.
Knowing the pulse of the Indian customer well, Chaitanya focused on his main objective of creating a perfect hangout destination serving more than 100 varieties of chocolate desserts and beverages in traditional Italian crockery. Under his extraordinary guidance, The Chocolate Room has made significant progress expanding by leaps and bounds with a huge number of 235 outlets across the country including happening cities like Mumbai, Hyderabad, Ahmedabad, Bangalore, Bhopal, Chennai, Gurgaon, Lucknow, New Delhi, and more are in the pipeline. His efforts have been well appreciated by both customers and the industry, and he has been conferred with several awards and accreditations for starting a first-of-its-kind conceptualized chocolate café in India.
BEST POINT TO SAVOUR THE FLAVOUR
As Chaitanya is committed to offer a great variety of chocolate beverages and desserts without compromising the traditional way of serving, the connoisseurs of taste have readily made the brand popular. Strategically, he has developed The Chocolate Room as the best place in the city to sit back on a lazy evening, relax and have a peaceful conversation. His specialities include serving not only more than 20 flavors of Italian chocolate desserts and chocolate beverages, but also one of the most outstanding desserts handmade chocolates using the finest Belgian Chocolate, which has been immediately loved by the chocolate admirers. Because of Chaitanya’s phenomenal business sense, he chose to start a franchisee business, and in the process has also contributed to nation-building, as he has been offering great opportunities to business enthusiasts to make their entrepreneurial dreams come true.
GLOBAL REACH & FUTURE
Having established his brand in more than 60 cities already, with an outstanding marketing strategy by spreading brand awareness among the masses, he is now eyeing further expansion overseas, as he has already launched The Chocolate Room in 8 countries including the USA, the UK, Canada, Pakistan, Sri Lanka, Oman, China, Dubai, Australia and Cyprus.
Planning big to raise Rs. 100 crore funding through venture capitalists to take its rapidly growing number of outlets to 500 by 2020 with a target turnover of Rs. 300 crore, Chaitanya wants to expand through innovative and state-of-the-art trade outlets. Already generating 35% of his sales from corporates, Chaitanya is all set to start a new factory in Hyderabad, and a first contemporary chocolate factory in Ahmedabad with a production capacity of 100 tonnes, thus ready to dive into a delicious future.
