JSW Cement

JSW entered the Cement market in 2009 with a vision to ensure a sustainable future for the country by producing eco-friendly cement, with its steadfast commitment to business values, sustainability norms, and quality has already carved out its niche in the cement industry. Its plants at Vijayanagar in Karnataka, Nandyal in Andhra Pradesh, Dolvi in Maharashtra, Salboni in West Bengal, Jajpur in Odisha to produce environment-friendly green cement, which helps to reduce the carbon footprint and ensures optimal utilization of natural resources. Apart from this, the company has a listed subsidiary named Shiva Cement Ltd., in Odisha and a wholly- owned overseas subsidiary JSW Cement FZE, UAE. Though, JSW Cement is a relatively late entrant into the industry but with the capacity to produce 14 million tonnes per year, it is fast becoming a force to reckon with.

JSW Cement produces Portland Slag Cement (PSC), Concreel HD (CHD), Ordinary Portland Cement (OPC), Comp Cem (Composite Cement – PCC), Ground Granulated Blast Furnace Slag (GGBS), Screened Slag and Portland Pozzolana Cement (PPC). With these green products re-affirms groups commitment towards the preservation of natural resources and sustainable construction.

CONCERNED ABOUT THE ENVIRONMENT

JSW Cement has been utilizing slag from JSW steel plants for producing green cement. It has reduced the carbon footprint on the environment, besides ensuring optimal utilization of resources. The company takes stringent measures to prevent uncontrolled waste dumping for reducing ecological risks. The path- breaking vision of the company is paving the way for sustainable infrastructure growth in the country. JSW Cement’s flagship plant at Nandyal uses the most cutting-edge and automated processes to produce exceptional quality cement. The company has also set up one of the biggest cement plants at Salboni in West Bengal. The cement plant at Salboni, spread across 134 acres, is committed to the environment and has highly-advanced pollution control systems and equipment for producing cement with a minimal impact on the environment.

GROWING PRESENCE

JSW Cement plans to Invest 2.875 cr to Boost Capacity to raise 1,400 cr Via debt and rest through internal accruals. To nearly double its manufacturing capacity to 25 million tonnes per annum by FY23 through organic expansion. In a short span, JSW Cement has already expanded its footprint on the country’s construction landscape. Its key markets are in 11 states namely AP, Telangana, Tamil Nadu, Karnataka, Kerala, West Bengal, Odisha, Jharkhand, Bihar, Maharashtra, and Goa.

AWARDS AND HONORS

JSW Cement is consistently moving at a fast pace to become a leader in the green cement industry in India and contribute significantly towards India’s growth as a self-reliant infrastructural force to reckon with globally. Its pioneering efforts have helped it earn multiple prestigious awards and accolades such as Brand Excellence in the cement industry by BTVI 2019. Its Nandyal & Vijayanagar facilities have won “Apex India Excellence Awards 2019” and Greentech Environmental Award 2019.

Emirates Investment Bank

An institution that gives great priority to its customers, Emirates Investment Bank places a lot of importance on maintaining relationships.To assist people in their financial journey, the bank employs top finance specialists, advisors and officers who work in total collaboration with each other. The employees are trained to pay keen attention to the clients and completely understand their financial goals and objectives.

FACILITATING PORTFOLIO GROWTH

Emirates Investment Bank has been instrumental in offering bespoke banking solutions that help in protecting, transitioning and growing the wealth of its clients. The experienced team draws out strategies that are chalked out for each and every portfolio. So, if the customer is looking to save for future generations, there is a distinct strategy in place that will guide him/her to manage it conservatively. The banking team assists at each level with warnings and indications of risks so that people can deploy their assets advantageously.

Similarly, if the requirements suggest that the client is looking for growth and expansion in his/her portfolio, then after critical and complete analysis, the team apprises the client of all the risks pertaining to the portfolio.

PROVIDING COMPREHENSIVE SOLUTIONS

Emirates Investment Bank offers some of the best out-of-the-box solutions, which are completely personalized and aligned with the customer portfolio. The tailored solutions include daily banking, investment banking, asset management, trading and execution, wealth planning and lending. All these solutions are aimed at adding value to the business of the customer and providing advice that is free from conflicts of interest. With a dedicated team of seasoned banking professionals who readily provide objective-oriented solutions, the bank offers banking advice across the retail, oil and gas, health care as well as education sectors and beyond.

DEDICATION AT ALL LEVELS

From the Chairman to the executive committee, every employee of the Bank is guided by a growth strategy. The entire team works in sync to provide comprehensive solutions to a wide range of customers from various industries across the globe. As a relationshipdriven bank, the institution upholds the values of stability, trust and integrity. By keeping these principles at the heart of its operations, Emirates Investment Bank continues to provide cutting-edge services to its customers.

SERVING THE COMMUNITY

Emirates Investment Bank is proud to be associated with many worthy social causes. Being a company that is deeply and emotionally associated with its culture, the bank invests a lot in Emirati talent. Through professional training programmes, the bank helps Emiratis to further their financial knowledge and enhance their career. Through numerous charity events and awareness programmes, the bank draws the attention of people to these causes.The bank also works closely with the government and several NGOs.
FINANCE

Commercial Bank of Ceylon

With a rich legacy of more than 90 years and a great range of customer friendly plans and policies, Commercial Bank of Ceylon has retained its position as the numero uno bank in the country. Further, it has been featured among the top 1000 banks of the world for eight consecutive years. Its success in winning the trust of its customers is evident from the fact that it became the first private bank to reach the momentous feat of having assets worth more than one trillion rupees. It also accounts for the largest market capitalisation among all listed banks in Sri Lanka and has a relatively higher capital adequacy ratio. All these feats reflect transparency, accountability, and sound financial strength of this financial institution.

A RICH SAGA OF GLORY

With a rich history of unparalleled growth and achievements, the bank has made a distinctive mark in the Sri Lankan banking history by providing superlative service and technological superiority. It has totally transformed the banking experience by introducing customer-oriented services and products that cater to almost every financial need of the customers. Over the past 98 years, it has grown to 266 branches and established the country’s single largest ATM network. The strategically located network of branches and Iconic finance service points all over the island ensures quick & easily accessible banking solutions. Unique products and services, superior service, efficient and customised solutions have made the bank a preferred choice of everyone.

It demonstrates world class expertise in the sphere of retail banking and securitised instruments. The wide range of financial products and services includes different types of bank accounts for children, teens, youth, women, senior citizens, executives, and corporate. . Furthermore, its extensive portfolio of loan products comprises retail deposits and advances, SME banking, micro financing, bancassurance, Islamic banking, Elite Banking, Credit and Debit cards, Remittances, securitised instruments, and corporate banking products along with trade financing services.

MULTITUDE OF INNOVATIVE E-SERVICES

In the age of digitisation a bank needs to provide solid e-banking solutions. Commercial Bank of Ceylon has introduced innovative automated banking centres, self-service touchscreens and automated instant cash and cheque deposit machines to make banking convenient.

MARCHING TOWARDS A BRIGHT FUTURE

While consistently working on its mission of becoming the most technologically advanced, innovative and customer-friendly financial services organisation in the country, Commercial Bank of Ceylon has also geared up for further expansion in Asia. The organisation is bent on providing convenient, reliable, innovative and customer- friendly financial services to its customers by utilising cutting-edge technology, focusing on productivity improvement, and expanding its team of financial experts for serving the customers even better.

Nestle India

Nestle is a brand symbolic with the widest network of food and beverages with over 2000 brands in its ambit, some being the flavours of the 190 countries it is present in while some others being local favourites.

Their bond with India dates back to 1912 when it began trading as The NESTLÉ Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. From the quintessential products of every general store in India to the parallel smiles that their goods bring on every child’s face, Nestle’s affinity with happy faces is immortal.

Setting up its first factory in India in 1961 in Moga (Punjab), their relationship with India has been that of a guiding force developing, educating, advising and helping the farmers of India in various aspects from increasing the milk yield of their cows through improved dairy farming methods to irrigation, scientific crop management practices and helping with the procurement of bank loans. The correlated affiliation of progress prosperity on a sustainable basis has led to a very special alliance of trust and commitment with the people of India.

The company’s activities in India have created opportunities for indirect and direct employment and provides livelihood to about one million people including farmers, suppliers of packaging materials, services and other goods.

FACILITATING HEALTH AND HAPPINESS

Nestle has set up an exemplary milestone of well researched health solutions, creating products that take the promise of taste and health to a broader economic and social section. Understanding the Indian market and the pulse of its consumers, they form a platform of products that define affordability, health, nutrition and wellness. Their brands touch the heart of the Indian festive culture creating bonds of togetherness with their popular brands such as NESCAFÉ, MAGGI, MILKYBAR, KIT KAT, BAR- ONE, MILKMAID and NESTEA With growing demand of milk products, the company has also introduced products of daily consumption and use such as NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Dahi and NESTLÉ Jeera Raita.

Their sweetness has unfurled and spread across India with 8 manufacturing facilities and 4 branch offices. The factory set up that started at Moga was soon followed by its manufacturing facilities at Choladi (Tamil Nadu) in 1967, Nanjangud(Karnataka)in 1989, Samalkha (Haryana) in 1992, Ponda and Bicholim (Goa)in 1995 and 1997 respectively, and Pantnagar (Uttarakhand) in 2006. Nestlé India set up its 8th manufacturing facility at Tahliwal (Himachal Pradesh) in 2012. Having set up its head office in Gurugram (Haryana), it has 4 branch offices located in all major metros of India, Delhi, Mumbai, Chennai and Kolkata to help facilitate its sales and marketing activities.

SHARING SMILES

Sharing its trust, love, and profit with the people of India, Nestle has taken a path- breaking road and has brought about a change in packaging of three of their most iconic brands, KITKAT, NESCAFE and MAGGI to support girl child education in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India. Changing their much renowned tag line “2 minutes noodles” to “2 Minutes for Education”, they understand their social responsibility immensely.

Godrej Consumer Products

An intrinsic part of many Indian and global consumers’ lives, Godrej products are used by more than a billion consumers all around the world. This feat is a result of people’s trust and confidence, which have been built over the years because of the top-quality daily consumable products being offered by the brand.

INSPIRATIONAL PRESENCE

Founded in 1897 by Ardeshir Godrej, the journey from a lock company to a global conglomerate is as inspiring as it can be. Having learnt from the leadership and dedication of the company’s Founder, the Godrej family is striding forward under the Chairman Emeritus Adi Godrej and the Executive Chairperson Ms. Nisaba Godrej. They are supported by an outstanding team of seasoned and experienced professionals from a variety of fields. Godrej has a core philosophy of encouraging their team to explore their talents to the maximum and help them optimise their potential. The vibrant work policies have made Godrej one of the best workplaces in the industry today.

It is a leading company not only because of its glorious legacy, but also because of its unwavering adherence to values like trust, integrity, excellence, and innovation; all of which are thoroughly put into practice while Godrej products are in the making. By all means, it is an organisation which refuses to compromise on its core values while striving to grow exponentially in today’s dynamic and ultra-competitive FMCG market.

SPECTRUM OF PRODUCTS

Godrej offers soaps, hair colours, haircare products, homecare products, and personal care products, and many other iconic brands in these lines of business. Cinthol, Godrej No 1, Good Knight, Aer, BBlunt, Godrej Hair Color are some of the most loved and leading brands in the said product categories.

Working on its international expansion plans, the organisation takes a 3 by 3 approach which stands for growth of 3 product categories (homecare, personal care and haircare in 3 emerging markets (Asia, Africa, Latin America), thus expanding their footprint across the markets worldwide. Godrej already has a significant presence in Indonesia, Sri Lanka, Bangladesh, USA and exports to various global markets.

AN ENVIRO-HUMANITARIAN APPROACH

The company’s socially conscious approach is well-reflected through the fact that 23% of their shares are held in a trust that invests back in initiatives to support environment, education and healthcare. Moreover, Godrej aims to create a more inclusive and greener India and follows Good & Green goals as a part of its comprehensive CSR policy. The Group undertakes programmes and projects with outcomes that are aligned to UN Sustainable Development Goals, Government of India’s social development programmes, and the needs of the local communities. Sustainability initiatives have a prominent presence at their various manufacturing facilities.

Godrej also works enthusiastically to enhance livelihoods of low-income communities and collaborates with non- profit organisations to design and offer skill enhancement and development programmes in beauty & haircare, retail management, sales and distribution.

Acer India

Acer India was incorporated to provide customer- centric, innovative and cost- effective technology over an unmatched range of applications.

INNOVATIVE AND COST-EFFECTIVE

Initially, it had a tie-up with Wipro India, and later having identified India as a crucial market, it decided to set up independent operations. It’s well-known for the state-of-the-art uniload facility, which reconfigures all models of desktops, entry level & mid range servers & storage boxes. Headquartered in Bangalore, Acer India has offices in New Delhi, Mumbai, Chennai and Hyderabad, and has a strong presence in various segments such as banks, financial institutions and government.

FIRM BELIEVER IN PRINCIPLES AND VALUES

Acer India believes in business ethics as its management philosophy and follows them in all its organizational, professional, institutional and social process development. Everyone at Acer India believes in a combination of principles and values that guide the management and the employees to strive for social goals in sync with their economic goals.

It believes that an ethical company must assume full economic, legal, social, as well as, philanthropic responsibilities. Since 2006, it has been comprehensively and thoroughly reviewing its actions for sustainable development.

BREAKING BARRIERS

Acer is a Taiwanese multinational hardware and electronics corporation, specialized in advanced electronics technology. It was founded in 1976, and today it is counted among the world’s top ICT companies with a presence in 160+ countries. On a mission to break barriers between people and technology, it is passionate towards creating a world where hardware, software and services will infuse with one another to open up new possibilities for consumers and businesses alike.

Its 7000+ employees are dedicated to create extraordinary platforms of research, design, marketing, sale & support of products & solutions using its exceptional service-oriented technologies including the Internet of Things, gaming & virtual reality.

GOOD DEEDS

Acer India believes in working for the society, as the rapid growth of the IT market has given ample opportunities and extraordinary success to IT sector companies, and it becomes a reciprocal responsibility of all such companies to indulge in good deeds and give back to the society. Such a philosophy originated from the fact that industries have grown and so have national economies by using world’s natural resources. These have affected local, national and world well being. Companies must give back to the environment and human beings through associations to reduce any adverse impact on natural resources by becoming environmentally, morally and socially responsible.

Through its CSR programmes, Acer India has set certain goals through which it tries to achieve a global balance that integrates human, environmental and community resources.

Thai Airways

Thai Airways serves as integrated airfreight for many domestic as well as international flights by focusing on customer satisfaction, industry safety standards, and convenience. Being the founding member of the Star Alliance, Thai Airways flies to over 37 countries and around 84 destinations.

MAINTAINING THE BEST-IN-CLASS QUALITY

Thai Airways is one of the major airlines owned by the Thai government. With more people opting for air travel, it strives to make the passenger experience memorable with every flight. Using a fleet of over 90 aircrafts, Thai Airways has been constantly improving its services, including in-flight meals, seating and technology. Based on the passenger experience and confidence in the company, Thai Airways has won the trust of its customers over the years, making it one of the best airlines.

TWO SEPARATE SERVICES

Thai Airways has segregated its services into two parts – airline business and airline supporting business, which provides more flexibility in carrying out flight operations. While the airline business primarily deals with the transport of passengers and goods, the airline supporting business helps in the airline kitchen unit, product commerce and postal unit, ground business unit and Thai Smile business unit.

MAKING FLYING AFFORDABLE

Along with safety and comfort, passengers get value for money with Thai Airways. Along with the economy class, it also features Royal Silk Class and Royal First Class. Thai Smile, which came into being in 2011, is a low-cost airline and a whollyowned subsidiary of Thai Airways. Within two years, Thai Smile has made an annual profit of about 5 million Baht by winning the confidence of passengers.

ENVIRONMENT-FRIENDLY

One of the innovative initiatives of Thai Airways includes the use of biofuels by commercial flights. This initiative was started in 2011 and named as ‘Travel Green’. This initiative, which is in collaboration with the Thai government, has helped Thailand to become the ‘bio hub’ of Asia and also reduce carbon emissions. In response to the environmental issues faced by the world today, Travel Green is a promising undertaking to help tackle these issues by reducing fuel consumption and by choosing an environment-friendly alternative.

UTILISING THE LATEST TECHNOLOGY

Thai Airways, with the help of its maintenance services, is one of the most trustworthy air freight companies in Thailand. With ample capacity and ontime schedules, the airline helps in the delivery of commodities, postal items and cargo. Passengers also get to track their cargo, which helps to forge trust and reliability on the company’s services. For non-hazardous general cargo, Thai Airways provides excellent services in terms of cost, speed, and safety. By utilizing world-class technology and communication networks, Thai Airways enables hassle-free transport of dry cargo, personal items, and other goods with airline’s freight services.

Godrej Interio

A CLASS APART

As the festive season is nearing and one probably wishes to give his home the much-needed makeover. For all those wondering where to lay their hands on some elegant and exclusive furniture, there is no better name than Godrej Interio.

Inventiveness and edgy furniture making is the core of India’s largest furniture brand. From manufacturing the humble Storwel cupboard 80 years back to being a vibrant, innovative brand with a diverse portfolio, the brand journey had been an exciting one.

DYNAMIC BRAND GROWTH

With more than two decades of providing excellent services in the world of interior decoration, Godrej Interio is a pan-India brand with the largest retail footprints. Gone are those days when the concept of owning a space revolved around having a shelter, coming out of those dark ages, now the consumer wants a well-decorated home that defines his persona.

Godrej Interio is a brand that celebrates adding life to the dream space. The key factors defining the brand are comfort and aesthetics while delivering well designed fun and functional furniture solutions to you.

The brand has a nationwide network of GODREJ INTERIO Retail Stores, operated by them and the Franchisees, more than 2,200 Wholesale Dealers, and more than 18,000 Retail Outlets.

The brand has also spread its horizons with Representative Offices in Colombo (Sri Lanka), Dordrecht (The Netherlands), Sharjah (UAE), Riyadh (Saudi Arabia) and Guangzhou (China-PRC).

SUBTLE STEPS TOWARDS THE SOCIETY

A brand that never forgets to serve and conserve the environment, Godrej Interio designs products, set up processes and use raw materials that are eco-friendly as way of lending the helping hand towards preserving natural resources.

The brand has rightly redefined the class of furniture in a contemporary avatar to be used even in the laboratories, hospitals and healthcare establishments, education and training institutes, shipyards and navy, auditoriums and stadiums.

A popular name in the home and institutional furniture space with strong commitment to sustainability, Godrej Interio transforms the environment with its range of green product platforms, having the highest design quotient in aesthetics, functionality and technology. The brand’s commitment to the environment has resulted in manufacturing products with lesser environment footprint.

The pioneering efforts of Godrej Interio include designing fewer environments burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco friendly packaging and transportation and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to green. They have the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling.

Godrej Interio a division of Godrej & Boyce Mfg Co. Ltd (Godrej Interio) has committed itself to the journey of continuous improvement to become a more sustainable company. Godrej Interio has aligned its key business strategies to address the triple bottom line of sustainability whereby environmental and social aspects of doing business are also integrated into the culture of the company. As a part of journey towards Sustainability, Godrej Interio aims to move beyond regulatory compliance and be guided by its corporate Sustainability Policy presented here.

The brand recognizes its responsibility to conduct business in a way that protects and improves the state of the environment and our community for future generations.

Skipper Furnishings

Skipper Furnishings, headed by Mr. Kamlesh Agarwal, got off to a humble start as a retail store at Russell Street, Kolkata in the year 1986. Mr. Agarwal embraced the idea of elegant furnishings at a time when artistic home décor could catch the fancy of only the most affluent section of the society. With Skipper’s ability to transform simple interiors into an array of tastefully-coordinated, regally furnished dream spaces, the company’s success saga turned it into a national brand mesmerizing over 22 Indian cities, with its exquisite range of home furnishing options; all available under one roof. With a total of 29 operational stores and newer additions on the way, the count is expected to touch the figure of 35 stores by year end.

The company has earned an experience of three decades in the sector, lending its Midas touch to numerous residences & workspaces. Its proud legacy is now carried forward by the young & enthusiastic duo Tanay Agarwal & Shonak Agarwal, backed with the use of latest technology for amelioration according to latest trends & customer preferences.

A CLASS APART

While adopting international quality parameters, receiving key inputs from world-class designers, and putting the best hands to work together with an eye for detailing, Skipper furnishings has emerged as India’s largest home furnishing brand. Its product portfolio includes classy fabrics, beautiful blinds, bed & bath linen, wallpapers, floorings, & mattresses. Skipper Furnishings are the frontrunners in the home décor market and they not only continue to beautify & furnish houses, offices & other retail spaces, but also help & turn dreams into reality by beautifully imitating all that is ideated & entrusted upon them.

Skipper Furnishings ensures that each of its valued clients are spoilt for choice with the numerous furnishing offerings in the form of the finest of embroideries, advanced digital printing along with customized stitching. Ensuring that only the best quality raw material goes into the making of the final product, the company is committed to attaining total customer satisfaction.

In 2002, Skipper set up its own carpet manufacturing unit, & Skipper Home Fashions was launched in 2013. Skipper Furnishings was selected as the Most Preferred Franchise by Franchise India in the year 2014 & three of its stores opened in a single day in 2015.

Stylam Industries Ltd.

Spectacular places have particular allurements that can spellbind anyone with their charm. Laminates are one such invention that contributes to enhance the beauty of a place. Eye pleasing designs in attractive colours always succeed to gain attention. Moreover, with the purpose to enhance the elegance of any place laminates are currently one of the most preferable ways that people choose. Both in residential and industrial sectors, this trend is being accepted throughout. With a rapid paced growth, this industry is establishing itself in a remarkable way.

Stylam Industries Ltd. was established in 1991 by Late Sh. N.R. Aggarwal and BSE listed in 1995. It is notably delivering a tremendous performance by providing a wide range of enchanting laminates. Stylam Industries Ltd. offers a combination of innovative designs and refined skills. As a result it never fails to impress and satisfy its customers. The company believes in the philosophy of serving the best in all the circumstances, no matter how much hard work it demands.

VERSATILITY & EFFICIENCY

A strong reason behind the appreciable growth of the company is its quality of being able to meet the deadlines. The management does not leave any room to disappoint the customers. Stylam Industries Ltd. has the capacity to design laminates in different sizes such as 1220mm x 2440mm, 1220mm x 2500mm, 1300mm x 2800mm, 1300mm x 3050mm, in thicknesses ranging from 0.7 mm to 25 mm, in finishes like gloss, matt, suede & texture etc. in more than 600 designs. Also, Stylam Industries Ltd. has its own installation unit with a capacity to produce around 15 million sheets of laminates. This reflects the versatility of the company. Furthermore, the firm has a team of professionals and experienced employees who are determined to deliver the bettermost products to the clients. With a reliable infrastructural base possessing the latest technology and production machines, Stylam Industries Ltd. comes up as a genuine promiser, as its efficiency reinforces the trust that clients will always receive what they have been promised.

AVAILING THE BEST

At Stylam Industries Ltd. budget is not a constraint, and the orgainsation tries to content every customer. Bringing a smile on every client’s face is an appreciable thought that Stylam Industries Ltd. follows. This is a reward of great hard work of the company that today it is an ISO 9001 certified company and has Greenguard, IGBC, FSC, and Singapore Green label certification as well. It is the very first firm in India to earn the honour of getting awarded with CE certification for compact laminates. Stylam Industries Ltd. follows an ethical work pattern to provide various products such as High Pressure Laminates, Door Skins, Adhesives, Fascia-Exterior Cladding, Walkon Exterior Floor Boards. Recently, it has started to manufacture Acrylic Solid Surface & Cubicles and besides, it produces eco friendly, anti-bacterial & anti fungal laminates.

Presently, the company is reaching new heights and upholding a constant performance under the guidance of Mr. Jagdish Gupta, Managing Director and Mr. Satish Gupta, Executive Director of the Stylam Industries Ltd. Assessing the rapidly increasing demand for its products, Stylam Industries Ltd. has tied up with channel partners in all major towns of India to offer speedy delivery to customers. It is aiming to increase the production capacity by 21 millions sheets per year. Stylam Industries Ltd. is focusing on expansion also with the thought to offer good quality products range to aspiring middle class buyers at low prices.

At Stylam Industries Ltd. the process of manufacturing is commenced with true steadfast dedication, excellent strategies and selflessness that have taken it to great heights.