EXPANDING WITH CALCULATED STEPS
In almost two decades, Danube Group has grown exceptionally from a small trading firm to being the most respected company in the region. The secret is its strategy of 1 percent–99 percent, i.e. selling quality products at affordable prices as well as catering to affluent audiences.
Danube has established itself as an innovative organization, be it venturing into varied sectors, bringing in new products or reaching out to customers – directly/indirectly. Hence, its brand promise is innovation, regardless of the size or scale.
SYSTEMATIC AND HOLISTIC APPROACH
Believing in a systematic and holistic approach to campaigns, Danube achieves the following in one major campaign in a year: PR, Print, Events, Social Media, Broadcast, Phone, Web, and more. Every Danube Properties project has been a grand success, given the campaign theme – 1% payment plan without interest along with the red color branding across platforms including OOH, Television, Radio, Social Media, Events, Sponsorship, etc.
MAXIMUM CONNECTION WITH THE PUBLIC
In December 2015, Danube launched its Starz project, receiving a similar reception when “paint the town blue” campaign ran for whole 2 months. As the campaign drew towards close, the project was 100% sold out.
Danube believes in roping in celebrities who are known for morality and quality in their chosen field, so it not only gives the brand visibility but also assures its consumers of their superior quality.
DIVISIONS OF DANUBE GROUP
Danube Building Materials FZCO: Established in 1993, and currently the No. 1 building materials company, its prestigious projects include Burj Khalifa, Burj Al Arab, Shangri-La Hotel, Grand Hyatt and Dubai International Airport.
Danube Home: Retail arm of Danube Group, it provides home interior/ décor solutions in a complete package of all sections: Living, Bath, Garden & Outdoor, Furniture, Restaurant Furniture and others.
Milano: Offering bath products & solutions with innovative technologies and water-saving features, the brand embodies the essence and ethos of a 60-year-long Italian artisan tradition.
Danube Properties: Brainchild of Mr. Rizwan Sajan, Founder & Chairman, Danube Group, it is known for its supreme quality of construction material, equipment and home interior supplies. It plans to attract the midincome section to be its buyers with the launch of Dreamz by Danube, Glitz Residence 1, Glitz Residence 2 and Glitz Residence 3, Starz, and more recently Glamz.
DanubeDirect.com: Danube Group’s new online store, “Danube Direct” offers customers the convenience to shop online for household, fashion and electronic products.
Danube F&B: Cha Cha Chai Café & Lounge serves premium tea blends in a relaxed atmosphere, along with snacks and food.
Danube Fashion: Fashion & lifestyle division of Danube Group, its brands Tudors and Xti complete the portfolio of Danube Fashion in Shirt and Footwear categories respectively.
Danube Systems: Danube Systems is the one-stop solution provider for all the Enterprise-class Electronic Security Systems & Networking Communication Systems across verticals.
Alucopanel Middle East LLC: Alucopanel Middle East is a subsidiary of the Danube Group of Companies and is a joint venture between two giants.