Japanese investment applications in Thailand surged 146% in 2025 to exceed 119 billion baht, signalling growing optimism among Japanese businesses about Thailand’s economic rebound in the first half of 2026. The strong momentum reflects renewed confidence in the country as a key production and investment hub in Southeast Asia.
In 2025, Japanese companies filed 311 investment projects in Thailand, a 17% year-on-year increase. Major investments were led by the automotive and auto parts sector, which attracted 28.3 billion baht, driven by expansion into hybrid electric vehicles. Electronics and electrical appliances received 24.3 billion baht, focusing on advanced components for electric vehicles and precision electronics. Digital investments rose sharply to over 7.6 billion baht, supported by large data centre projects linked to the digital economy and artificial intelligence.
Looking ahead, 23% of Japanese firms plan to increase investment in Thailand in 2026, reinforcing confidence in the country’s long term growth prospects.
