Makeup and cosmetics have been popular throughout the ages, and their demand only seems to be growing. In the age of social media, people feel the need to present their best selves to others. According to Ms. Reddy, the need of the hour is an excellent line of makeup products with enriching beauty ingredients. Having experienced firsthand the lack of safe and quality products in the market, she has strived to introduce products that are completely safe as well as great on the skin.
Women who are in their twenties are starting their careers and establishing new social relationships. This is also the age when one constantly feels the need to look good. Twenty Beauty creates products that make women feel good in their skin.
WHERE BEAUTY MEETS SKINCARE
Women who are in their twenties are starting their careers and establishing new social relationships. This is also the age when one constantly feels the need to look good. Twenty Beauty creates products that make women feel good in their skin. Ms. Reddy believes that Twenty Beauty has struck a chord with its customers by introducing healthy colour cosmetics that are suitable for all age groups. The company, which focuses on inclusivity, has a shade range that caters to the Indian skin tone. The brand’s makeup ranges from medium to high coverage products, which can be used according to one’s needs.
For a long time, makeup was only used for work or special occasions. But today, makeup has become a part of daily life in a huge way. Beauty-conscious millennials are seen wearing makeup at any time of day. Essentials like lipsticks and eyeliners are found in the purses of most women.
Ms. Reddy considers makeup to be a tool of confidence and inclusivity. For her, establishing a makeup brand that has something for everyone is a dream that is finally taking shape.
OFFERING INNOVATIVE SHOPPING SOLUTIONS
Today, the process of buying and selling has undergone a dramatic transformation. From online shops to pop-ups, brands are opting for unique solutions. Twenty Beauty sells the products through its website as well as physical stores. Under Ms. Reddy’s able leadership, this Gen-Z makeup brand has come up with an innovative solution for its range of products. Inspired by India’s urban women, who are always on the go, the company is now selling its products through vending machines. The company dispenses its travel-sized products through these machines, which are kept at public places like airports, train stations and malls to give the brand better visibility. This quick solution has found a lot of acceptance among customers due to its uniqueness and approachability. These vending machines are more relevant in today’s pandemic situation. They enable customers to shop with ease by limiting their interaction with others. Ms. Reddy plans to introduce more such vending machines in the coming times.
APPEALING TO THE YOUTH
Ms. Reddy has always nurtured her passion for the beauty industry. She has created the products keeping in mind the likes and dislikes of the younger generation. Her products contain the right formulation of pigments and active ingredients to provide a more holistic experience. She also understands that she needs to keep innovating according to changing trends.
The young entrepreneur is enthusiastic about the response the brand has received owing to its fresh offerings and adaptability and hopes to build an empire in the next few years.
