Category: Brands

Clean drinking water is a requirement that can’t be neglected for a healthier society. In a developing country like India where only 15% of the population has access to pure water, it is necessary to devise strategies to counter the problem for attaining a sustainable growth.

Thus, to improve the quality of drinking water and make clean water accessible to every Indian household, Blue Mount has emerged as the newage water-purifier brand. Blue mount water-purifier is India’s first alkaline RO water purifier brand with LED display technology. Blue Mount Alkaline ROs, in addition to maintaining the TDS also balance ORP & pH level of purified water and adds essential minerals like Calcium, Magnesium, Potassium, etc. thus making water not only 100% pure but retaining its health benefits of countering the high acid level rise during times of stress, and lack of sleep too.

The product comes with convenience of LED display which shows Filter Life, Tank Full Indication, Auto Flush, Digital Clock, Error Indication, RO On/ Off, and Customer Care Number, etc.

ABROGATING THE IMPURITIES

The journey of the brand started in the year 2003 as Elixir Trading Pvt. Ltd. The company at that time used to trade water-purifier components. It started to manufacture the various parts of water-purifying machines in 2009 and extended the same business in coming years before launching India’s first waterpurifier with LED display technology in 2015.

The brand has its presence in 22 states and a dealer network of 3000 spread across the country. Blue Mount envisions spreading its services to every inch of the country and hence it is planning to have 400 distributors and 7,000 retailers with nearly 400 service providers across the country by 2017.

Blue Mount’s various purifiers follow different 4 to 7 stage purification process which is 100 percent chemical-free.

Blue Mount’s superior UF (Ultra Filtration) technology that allows Online Purification at high flow rate is a combination of sediment cartridge, activated carbon cartridge and silver impregnated carbon which removes all chemical impurities like chlorine, as well as color and odor from water. Its Ultraviolet Sterilization is useful for targeted elimination of microbes and other impurities.

The Alkaine RO technology provides purification by various filters- where the Alkaline filter maintains the pH level as well as minerals essential for human body, the carbon and sediments filter remove both suspended and chemical impurities from the water.

THE ETHICAL STREAK

The company devotedly follows its core values of quality, integrity, innovation, and customer satisfaction to reach its mission of keeping the whole population healthy and provide them with clean drinking water. The team at Blue Mount ensures that each component of its products is crafted in best quality under stringent hygiene conditions. Its sole aim is to serve the customers with highest efficacy. With a customer-centric approach it studies and understands the water present and accessible for consumption and the purification hassles to provide technologically advanced water purifiers.

Along with the customers, the company ensures good relationships with its dealers and employees as well. Blue Mount believes in keeping all their dealings transparent and honesty acts as the fluid that keeps them connected with their dealers and channel partners. The brand does business with utmost professionalism and ethics. All the employees of the company are encouraged to participate in decision making. The team ensures that all its members are dedicated and maintain their morals and motivation at highest levels.

EXPANDING WITH CALCULATED STEPS

In almost two decades, Danube Group has grown exceptionally from a small trading firm to being the most respected company in the region. The secret is its strategy of 1 percent–99 percent, i.e. selling quality products at affordable prices as well as catering to affluent audiences.

Danube has established itself as an innovative organization, be it venturing into varied sectors, bringing in new products or reaching out to customers – directly/indirectly. Hence, its brand promise is innovation, regardless of the size or scale.

SYSTEMATIC AND HOLISTIC APPROACH

Believing in a systematic and holistic approach to campaigns, Danube achieves the following in one major campaign in a year: PR, Print, Events, Social Media, Broadcast, Phone, Web, and more. Every Danube Properties project has been a grand success, given the campaign theme – 1% payment plan without interest along with the red color branding across platforms including OOH, Television, Radio, Social Media, Events, Sponsorship, etc.

MAXIMUM CONNECTION WITH THE PUBLIC

In December 2015, Danube launched its Starz project, receiving a similar reception when “paint the town blue” campaign ran for whole 2 months. As the campaign drew towards close, the project was 100% sold out.

Danube believes in roping in celebrities who are known for morality and quality in their chosen field, so it not only gives the brand visibility but also assures its consumers of their superior quality.

DIVISIONS OF DANUBE GROUP

Danube Building Materials FZCO: Established in 1993, and currently the No. 1 building materials company, its prestigious projects include Burj Khalifa, Burj Al Arab, Shangri-La Hotel, Grand Hyatt and Dubai International Airport.

Danube Home: Retail arm of Danube Group, it provides home interior/ décor solutions in a complete package of all sections: Living, Bath, Garden & Outdoor, Furniture, Restaurant Furniture and others.

Milano: Offering bath products & solutions with innovative technologies and water-saving features, the brand embodies the essence and ethos of a 60-year-long Italian artisan tradition.

Danube Properties: Brainchild of Mr. Rizwan Sajan, Founder & Chairman, Danube Group, it is known for its supreme quality of construction material, equipment and home interior supplies. It plans to attract the midincome section to be its buyers with the launch of Dreamz by Danube, Glitz Residence 1, Glitz Residence 2 and Glitz Residence 3, Starz, and more recently Glamz.

DanubeDirect.com: Danube Group’s new online store, “Danube Direct” offers customers the convenience to shop online for household, fashion and electronic products.

Danube F&B: Cha Cha Chai Café & Lounge serves premium tea blends in a relaxed atmosphere, along with snacks and food.

Danube Fashion: Fashion & lifestyle division of Danube Group, its brands Tudors and Xti complete the portfolio of Danube Fashion in Shirt and Footwear categories respectively.

Danube Systems: Danube Systems is the one-stop solution provider for all the Enterprise-class Electronic Security Systems & Networking Communication Systems across verticals.

Alucopanel Middle East LLC: Alucopanel Middle East is a subsidiary of the Danube Group of Companies and is a joint venture between two giants.

THE BEGINNING

Dr Batra’s® Healthcare is a name synonymous with commitment and dedication to the cause of providing world-class homeopathic healthcare. It has pioneered modern Homeopathy in India and is the first homeopathic chain of clinics in the world to receive ISO 9001:2008 Certification.

The story began in 1973, when Dr Mukesh Batra graduated from Smt. Chandaben Mohanbhai Patel Homeopathic Medical College and began practice in 1974 working in various clinics. The breakthrough came in 1982 when Dr Mukesh Batra set up his first clinic at Chowpatty in Mumbai which he then named Positive Health Clinic. The name helped differentiate his clinics from other Homeopathy clinics and started a wave of holistic healing as the clinic focused on not just Homeopathy but also on emotional and mental health.

In the year 1996, the company conducted a third party qualitative survey which brought forth two very important insights which helped us reach the success we have today.

The first insight was that patients always asked for Dr Batra when they visited the clinic which pointed to the fact that ‘Dr Batra’ was a brand in itself and was more recognized than ‘Positive Health Clinic’. The second and a very important insight was that Homeopathy was on an upswing and Positive Health Clinic was too generic and did not signify a Homeopathy brand. Thus Positive Health Clinic was then changed to Dr Batra’s™ Positive Health Clinic.

Dr Batra’s® logo also has a very interesting back story. The logo is 1/3rd red and 2/3rd blue with Dr Batra’s® in white ink and a pill man. Both red and blue are the two most recognizable brand colours and these are used by some of the biggest brands in the world including Facebook, Mc Donald’s, Ray Ban, Toyota and many more. The logo itself has 3 most important component of life viz., Red- which stands for blood and Blue- which stands for water and oxygen. This is balanced by the pill man which is just above the letter ‘r’. The pill man stands for the Chinese philosophy of Yin and Yang which represents the vital force in homeopathy which stands for internal strength which literally translates to immunity. The pill man represents the balance of immunity and the white dot is a Homeopathy pill. These together form the essence of Homeopathy.

THE JOURNEY

Over the years, the brand grew from Dr Batra’s™ Positive Health Clinic to Dr Batra’s Homeopathy and Dr Batra’s™ Multi Specialty Clinics. Our products division was launched with the name ‘The Science of Beauty’ and our aesthetic solutions division was launched as ‘B-Perfect’.

In the year 2000, the company conducted another brand study which highlighted that ‘Dr Batra’s™’ was a well established and well-known brand which was easily recognized by the general audience. Following this insight, Dr Batra’s™ became the parent brand and all other business verticals were rebranded and placed under the parent brand, thus products was rebranded to Dr Batra’s® Products and B Perfect was changed to Dr Batra’s™ Aesthetic Solutions. This practice has continued and all new brands have been added under the mother brand which also includes new business ventures such as Dr Batra’s™ Petcare, Dr Batra’s™ Academy and Dr Batra’s™ International. This practice has given us rich dividends and all our sub brands enjoy the same trust and brand affinity like our parent brand with little to no advertising. The next step is to create independent sub brands. Our soon to be launched nutraceutical products will be branded Dr Batra’s™ Nutrigood™.

Dr Batra’s® has emerged as a centre of excellence in homeopathic treatment through a mission to promote preventive and remedial treatment with worldclass practices and competencies. The steadfast commitment to value patients and undying dedication of Dr Mukesh Batra and his staff to provide best services to the patients drives people from all walks of life to homeopathic solutions provided by Dr Batra’s®.

Godrej Properties is amongst the top developers in the country and believes in providing living and work spaces that foster imagination and better customer’s lives, through a deep understanding of their needs, tastes and preferences. The organization has built a solid tradition of trust and transparency by ensuring world class quality benchmarks, and by providing superior value.

The brand believes in being transparent, not only during every customer engagement but right until its homes or offices are handed over- a grand celebration for customers was recently held when 600 homes were delivered in its Godrej Prakriti project in Kolkata as promised.

Being a part of the Godrej group, the company ensures that all of its projects have green certifications, leading to a sustainable and ecofriendly lifestyle residents can enjoy and an improved ecosystem in the project’s vicinity. The brand and its projects also represents the aspiration of the new young India and all of the developments are conceptualized with futuristic thinking leading to contemporary and modern structures that define current customer aspirations.

Over the years Godrej Properties has won many consumer awards including that of being the most trusted real estate brand in India. Many of its projects have also won accolades for design and construction quality, not to mention consecutive awards won over the years for Best business practice and corporate governance.

In a competitive industry like real estate it’s very important to ensure that customers have a lot of faith in your product. A good marketing and communication strategy plays a vital role in helping an organization disseminate the right message to their respective target audiences. Godrej Properties believes in engaging with their customers when they are most receptive. By focusing on theatre, art, golf and polo Godrej Properties has been in a position to engage with customers on a one on one basis, and this has led to more engaging and fruitful relationships.

The brand has come up with a differentiated and friendly brand language which resonates with the aspirations of new India. By optimizing their online presence they ensure that their customers have a lot to look forward to via their website, which is one among few platform agnostic websites in the country today. The efforts undertaken by the brand have been well rewarded with their website being recognized among the top 3 in real estate sites in India. Godrej Properties has activated several consumer connect initiatives online including live chat for global buyers, galleries to showcase videos and pictures and 360 degree virtual tours so that customers get a feel for the property even before visiting. Various integrated efforts across different platforms and mediums have helped Godrej Properties in successfully reaching out to the varied segments that they cater to depending on their locations and product offerings.

At Godrej Properties, they infuse innovation and ensure each campaign resonates with brand codes which gives it enough buzz and creates awareness. The company has created a successful path-breaking corporate campaign which has won many awards. Several innovations have integrated media vehicles ranging from events to radio to online to social media. On the digital front they are first movers and have pioneered the use of iPad apps, a branded YouTube channel and Flicker platforms. Godrej Properties also has an award winning CRM set up thus ensuring that they build long term relationships with customers.

A DISTINCT PERSEVERANCE

With an aim to set new landmarks in the incense industry of India, Hari Darshan came to the fore with its traditional art of making fragrance and incenses and won the hearts of millions of people across the country. Consistently chalking out new standards for the industry, it has become an inspiration for its competitors.

More than a brand, Hari Darshan is a story of perseverance in itself. Its voyage is no less than a dream turned into reality. The entrepreneurial dream that Mr. J N Nagdev, the Founder and Mentor of Hari Darshan, saw when he laid down the foundation of the firm in 1980 was guided by a vision, “Principles before Profits”. Although the company became a privately held limited firm in the 1980s, it traces its roots back to the late eighteenth century. Today, it is one of the largest manufacturers of Incense Spirituals Aromatherapy Products in the country.

Inspiring people towards an aromatic journey of spirituality through the pleasant fragrance of its incense sticks, Hari Darshan provides a sense of freshness that gives tranquility in the moments of stress. The fragrances of Hari Darshan have a comforting presence in the homes and hearts of its consumers – a presence that has been cherished by generations.

Hari Darshan presents a great synergy between the traditional art of making fragrances & incense, and the modern manufacturing techniques, and offers a plethora of products ranging from Dhoop, Camphor, Incense sticks, Chandan Tika, Kalawa Moli to Havan Samagri, Jyot Batti and Kumkum Roli.. Thus, its products span each and every spiritual need of its clients.

A FUSION OF CREATIVITY & SPIRITUALITY

Believing that the fast-paced and highstress life of today needs to be balanced and comforted with peace, calm and relaxation of mind, Hari Darshan manufactures products that transform the whole aura of the home, making it spiritual and positive. These products carry a century-old rich legacy and trust that Hari Darshan has gained over the years. The company does not merely manufacture incense products, but also sets new quality benchmarks with every piece. For this, it has established an extensive incense manufacturing setup located and networked across the country.

The production setup comprises 12 units and 2,50,000 sq. ft. of production area that reflects the grandeur of the organization. The company has its own in-house laboratory where state-of-the-art equipment are put into action to examine the quality of every single product. All the new ingredients are tested and developed very carefully to maintain the unbeatable track of the firm in terms of quality and prestige. With a dedicated workforce of more than 1000 people, the company caters to millions of outlets through 500 distributers with its powerful reach.

Hari Darshan has won recognition from the Government of India for Export Growth apart from winning several Best Brand Awards. Today, the company has not only inspired spirituality among millions of Indians but has also enchanted the people from international borders.

Besides creating a pious and positive ambiance for its customers, Hari Darshan also takes important steps to perform its share of responsibility towards the society and actively engages in CSR activities by supporting various NGOs and charities

Carrying a legacy of 35 years, IMT Ghaziabad is one of the leading Management Institutions that adds to the advancement of business education in India.

IMT Ghaziabad has been systematically reinventing management education with the target of making management leaders who can explore the perpetually changing business scenario. The educational modules are continually overhauled to meet the dynamic needs of industry and the scholarly world.

The faculty members of IMT Ghaziabad are distinguished in their respective fields and they come from the leading corporate houses and B-Schools in the world.

NURTURING CORPORATE CULTURE

IMT Ghaziabad was recently ranked 5th in the ‘Corporate Perception’ segment amongst Business schools in India. ‘Institute of Management Technology’ (IMT) is one of the most preferred choices of all management school aspirants.

The institute offers management courses like- PGDM, DBA and MBA in part time, full time and executive forms. With a view to ensure interdisciplinary education in all the granted courses, IMT has also incorporated a unique model of dual country PGDM. Having an envious combination of various specializations, international faculties, scholarships, internships and exchange programs, IMT has much more to offer in comparison to other B-school’s of the country. With a thriving campus life and extracurricular activities, students here get the guidance from more than 250 top faculty members.

The institute has a couple of additional campuses in exotic locations like Dubai, Ghaziabad, Nagpur and Hyderabad, enabling students to get the best placements across industry. It has groomed individuals by inculcating entrepreneurial talent, leadership qualities and analyzing abilities in them.

WALKING THE EXTRA MILE

After reaching the zenith in the field of education, IMT Ghaziabad has over the years, done full justice to their adage.

In its illustrious history spanning over 3 decades, it has redefined convention, stood by its values and reaped the benefits of hard work. The fact that majority of students today select this institute underlines the confidence they bestow in brand IMT.

The uniqueness of IMT lies in its commitment to deliver quality education IMT Ghaziabad makes sure it imparts knowledge which is an amalgamation of texts, industry exposure and modern pedagogical methods. Top-notch teachers leave no stone unturned to equip capablstudents with good education that builds a strong foundation for their ascent in the ever-competitive management cadre.

IMT Ghaziabad has a global network of faculty, students and alumni. Time and again, they have leveraged this linkage to create an environment that inspires thought process, facilitates learning and encourages innovation. All of this put together provides fertile grounds to try new age, out-of-the-box delivery systems which contribute to tomorrow.

TRAINING & PLACEMENTS

Spanning across 16 weeks, it allows students to absorb and appreciate the subject matter more effectively than in shorter duration courses. Some of them include cases from reputed publishing Certitudes houses such as Harvard Business Publishing and Ivey case Publishing, live projects, creative projects such as video making/showcases, Simulations and several opportunities to pursue specialized areas through special projects and management projects. The school is equipped with stateof-the-art online research and database resources for carrying indepth scholarly work in the area of management.

Every building or a structure that is built not only represents a developed property but proves to be the testimonial of our existence. It encapsulates the idea of security, beauty, strength and future. Understanding these ideas, the Real Estate Industry of India is on a spree to deliver the desired results and many infrastructural developments have come to the fore with their exceptional services.

Aspiring to be one of the well-renowned real estate developers of the country, Incredible India Projects Private Limited (IIPPL) has emerged in the market with its awe-inspiring projects that have stolen the limelight and has become one of the best real estate developers in the country. With a strong foundation laid by the esteemed visionary Mr. Praveen Kumar Nedungadi, this Real Estate development company embarked on its upward journey in the year 2007 under the Companies Act, 1956.

SHAPING PARAGONS

Encapsulating their mission in the words, “Opening new horizons, shaping a new world”, the Company has helped improve the standard of living. Paying attention to the demands of the Modern India, Incredible India Projects brings forth whole new developments that
have a strikingly elegant architecture coupled with latest amenities. These developments are not only the epitome of world-class quality but also come at the right cost.

IIPPL ensures that they achieve the excellence while holding true to their moral ethics and honesty. IIPPL creates masterpieces in the form of their residential as well as commercial developments. All the projects are developed at strategic locations offering amenities such as schools, hospitals, transportation means, etc. making them ideal and attractive. Further, the exceptional infrastructure, and continuous supply of water and electricity also enhance the value of their desired destinations. Its well-known projects are Sparrow Shore, Sparrow Shore Avenue, Wild Stone, Wild Stone Brob, Awesome Adda and TomorrowWorld.

THE TEAM OF ACTION

“Coming together is a beginning. Keeping together is progressing. Working together is success.” This quote by Henry Ford reflects the significance of a great team. It is only with the effort of an exceptional team that a company is able to outstretch itself in the market. And IIPPL is proud to have that. The company has an unwavering faith in its management strategies and owns a matchless team of highly-qualified professionals.

Incredible India Projects has a unique amalgamation of experience and innovation in the team. Each and every team member is equipped with extraordinary skills and strong passion in fulfilling the dreams of their customers. The company began with a team of just 12 people but due to their hard work and courage, they have grown into a huge team that always breaks its own records in terms of quality performance and team leadership. Interestingly, the company has assigned fantastic titles such as Royal, Tuskers, Shakthi, Marshal, Eagle, Avengers, Pruthvi, and Force to every team which makes them feel that they are on a mission to turn their customers’ dreams into reality.

WORKING FOR THE PEOPLE

Incredible India Projects understands that it is its responsibility to be instrumental in the growth of the nation. Therefore, the company takes active part in various initiatives and events that work towards the development and advancement of the society. The company has donated a huge amount towards the development of Yadagirigutta Temple. Some of the progressive steps taken by the company are book distribution programs, plantation programs, education awareness programs, and blood donation camps, etc.

The reason for ITL’s success is that instead of following the herd, Cosmos made it a policy to market and distribute only those brands that were already established in the market and were well-known. So it acquired sole distribution rights for brands that needed no introduction – Sharp, Konica Minolta, TDK, Rhythm, Remington, etc. Thus,

ITL Group has developed an outstanding network of over 500 authorized dealer outlets as well as Cosmos showrooms across UAE to market and distribute the products of well-established international brands.

Focusing on providing an extraordinary lifestyle to its consumers, Cosmos is committed to procure only those products which are the best in terms of technology and backup support. In these times of intense competition, earning the loyalty of customers is very important. Before marketing and distributing the wide range of products, Cosmos has built a huge storage facility. To meet the demand of its customers, it utilizes an enormous warehouse spanning an area of well over 100,000 sq. ft. Then, Cosmos puts to work its well-maintained fleet of vehicles to distribute these products to its extraordinary network of outlets and showrooms, distinctly identifying the representing brand and product. Thus, the whole chain and system of distribution is maintained in a perfect way.

Cosmos thrives on another ace up its sleeve: its after-sales service, which it takes seriously. It relies on two service centers with stateof-the-art equipment and Japanese trained technicians who are very well equipped to provide the best possible service to consumers.

ITL Group has experienced tremendous growth starting as a textile and trading company and transforming into an international business conglomerate. It is known today as the leading Group in the realm of trade, commerce and entrepreneurship in the Middle East. Dr. Ram Buxani’s role in the growth of the organization, in terms of resolve, conviction, vision and commitment are unparalleled.

The journey to the top isn’t easy. In its efforts towards great success, ITL takes special care of its employees, whom it prefers to call true heroes of the organization. It rightly boasts about some longest-serving employees in any organization with a possible lowest turnover rate in the industry, because of the value it puts on the contribution made by its team members.

An immensely successful journey of more than six decades was possible for ITL only because of the trust it has painstakingly built with the leaders of Dubai, its business associates and the customers. Moreover, the fulcrum of ITL’s story of success and achievement is the contribution of those people who left no stone unturned to drive the organization towards great success, matching the vision of the leadership.

An unwritten policy of ITL has been, since its inception, to traverse the future with its grasp firmly on the roots of the past. Consequently, ITL has emerged as one of the most diversified businesses in the Middle East, with interest and operations in international trade, regional distribution, manufacturing and personal banking.

It is also deeply involved with corporate social responsibility initiatives such as blood donation, save water, keep your city clean, safe driving, breast feeding and recycle waste drives.

Kent RO provides innovative health care products that purify the water we drink, the food we eat and the air we breathe, thus help people live healthier. For Kent, innovating health care products, is more than just a business, it is our passion and the very purpose of our existence.

Kent developed a breakthrough technology and launched the India’s first domestic RO water purifier back in 1999. Kent RO water purifiers are based on the revolutionary Mineral RO™ technology which not only removes bacteria and viruses from drinking water but also eliminates the harmful dissolvaed impurities like Arsenic, Fluoride and Pesticides etc. Besides providing 100% safe water, Kent Mineral RO Purifiers retain the natural essential minerals in purified water.

With a range of innovative products, strong market presence and an aggressive advertising strategy Kent has conquered the water purification industry to evolve as a market leader with 40% market share in RO water purifier segment. Most importantly, having millions of satisfied customers to its credit.

Over the years Kent has diversified from water purifiers to other health care products like Air Purifiers, Vegetable Purifier and Water Softener.

With humble beginnings in 1999, Kent has a strong foothold in the Indian market today with a wide network with over 1500 distributors, 10000 dealers and over 500 direct marketing franchises. The deep penetration of marketing network is supplemented by a service support network of 800 service centres and a force of centrally trained service technicians who provide reliable after sales service.

Kent was the first Indian water purification company to export Domestic RO water Purifier systems Worldwide. Kent crossed the USD 1 Million mark in the year 2011 and currently exports to more than 30 countries worldwide. Kent has a dominant presence in Asia.

To support the domestic as well as international demand, Kent has state of the art manufacturing facilities in India. Presently the 3 production facilities at Roorkee in Uttarakhand with a combined area of over 2,00,000 square feet have a capacity to produce more than 50,000 units of RO Purifiers per month. Self-sufficient to the core, most components are manufactured in-house. This is backed by highly sophisticated Quality Check and Testing facilities. The processes are highly standardized and benchmarked to the best in the world. Stringent quality assurance measures are adopted and effective cost management systems have been devised. At the back-end, KENT forges strong partnerships with vendors for quality compliance. Currently expansion is underway with a fourth plant with an area of 50,000 square feet is scheduled to begin operations in Greater Noida.

As leader in health care technologies, Kent products touch millions of lives every day. Kent’s contribution to the health sector in India and other parts of the world have been recognized year after year and is reflected in the awards conferred to the company – Best Domestic Water Purifier Brand (2006, 2007 & 2008), Golden Peacock Award for Eco Innovation 2007, Most trusted water purifier brand (2013 & 2014), Asia’s Most Promising Brand 2013-14, Asia’s Most Admired brand 2014-15 and many more.

For long Kent RO has set standards, which are unrivalled, and their philosophy of attaining the perfect health is reflected in their range of water purifiers, air purifiers and other healthcare products.

UNLEASHING THE GODDESS WITHIN

The bare-bodied sculptures, carvings and public art clearly depict that there was hardly any culture of innerwear in India. Lingerie and hosiery came to the country with British and their ways. Even then it was a part of elite life only and the products gained popularity among the masses slowly. The innerwear industry in India had just started to grow when Kim Sim Creations entered the market with its flagship brand Lady Care in 1987. The sector was highly unorganized and there were very few organized players offering services to women. The women’s innerwear was thought as a thing to be hidden and purchased discreetly. But the company made its bid and now with changes in the attires of today’s lady, the intimate apparel sector has boomed. And currently Lady Care is a prominent name in the market.

With growing number of working women, changing trends and awareness about better fits and material, the lingerie and hosiery market in India is growing at a large pace. The rising disposable income and level of information is giving a new dimension to the innerwear industry and Lady Care is all set to be the ace in the deck of many industry players with its products. Though there is great competition from international brands, the company is ready to face it headon. The brand offers designs at-par or better than the international industry and ensures better-fit with comfort at affordable prices without compromising with the quality; and thus is a trusted name in the market.

STYLING THE ERA

Innerwear earlier was considered only as undergarment but now it has been associated with fashion and class. Nowadays women experiment with new patterns, designs, colors, and styles as now lingerie is no longer just a basic necessity. Understanding the fact that intimate apparels are the most treasured piece of clothing for a woman, the brand keeps on indulging in advancement of designs to create better and more comfortable products. The company’s foothold in the market is the result of years of innovation it has given to the development of the product and the company is constantly improvising and evolving its production lines to suit the consumer’s needs. It is devoted to the inner goddess of every woman and is dedicated in creating the best to enhance that. The brand has been creating products catering to the special needs and requirements various customers have. The design, the material, the cut, the fit, and the feel; every inch of detailing is guaranteed regarding every aspect that delivers the best product.

Lady Care offers sports bras, panties, maternity panties and corsets to the market. The products offered are of international standard available at affordable prices with best quality. It has recently released a range of premium menstrual panties by the name of LADY CARE – 5 Days Hygiene Sanitary Panty.

BLOOMING EXPERTLY

India is one of the most attractive retail targets globally and its lingerie market is in developing phase. Right now it is valued over $2 billion and is estimated to grow at 13% by 2023. But there are some challenges too that the industry has to face as there is still a lot of discomfort surrounding the lingerie as a category in India.

However, there are endless opportunities for indigenous brands in the country as they understand the internal trends better. Lady Care is thriving to reach the top of this industry. And the amount of trust people have in this brand makes it a sure shot possibility that the name will become the king of the market.