Research Methodology – URS Media Consulting P.L.
About US: United Research Services International is a part of UWG- United World Group Holdings LLC, which is a business conglomerate present in UAE, Singapore and India. The group has diverse business interests mainly Research &Publishing, Media Consulting, Real Estate, Gems & Jewels.
Asia’s Greatest Brands & Leaders 2016 – Process Reviewers PricewaterhouseCoopers PL
The 100 Asia’s Greatest Brands & Leaders 2016- is a research based listing using both primary and secondary data researched across sixteen industries and sixty two sub-categories evaluating Brands from 8 countries of Asia & Middle East.
Asia’s Greatest Brands is a mission where brands are scanned, researched, understood and, after much deliberation by a competent team of experts, put on deserving pedestals for the admiration and veneration of the world. We delve into the history of the brands, let their beams of achievement play with us, feel the fire within these brands, and move along with their driving force. Finally, after the revelling in the process, we feature our humble yet expert insights into the making and rising of these brands that are truly the Asia’s Greatest! For anyone who is interested in the success story of these Asia’s greatest brands, or the fire within that made them succeed, or the driving force that put them on the path to great success, or finally the certitudes that make them great and the beacon of tomorrow that provides a hint and an insight into their future, we render in a transparent manner all the desirable information about these brands and more.
The brands will be rated on the parameters of Brand Recall, Brand Impact and Brand Trust on a scale of 1 to 10 (where 10 is the highest and 1 is the lowest)
The lists of the 16 industries covered under the purview of the study are as follows:
- Automotive – Heavy Vehicles, Passenger cars, motorcycles, tyre, ancillary
- Education – K12 schools, Universities, Management schools, Engineering, Skill development, Vocational training & Medical colleges
- Energy & Power – Oil & Gas, Power supplies
- Finance – Banks, NBFC’s, financial services and Insurance
- Food & Beverage – Agriculture, food processing, bakery & dairy products, Beverages, Restaurants, food products, Confectionery
- Household Products – Consumer electronics, Electrical appliances, Home appliances, Furniture, Security solutions
- Healthcare – Hospitals, Pharmaceutical, Diagnostics
- Manufacturing &Infrastructure – Cement, Packaging, Ceramics, Hardware, bathroom fittings, Iron & Steel, Trading, Plywood, Sanitary Ware
- IT & Telecom – IT Solutions & Consulting, Telecom, ecommerce
- Lifestyle – Apparel & textile, Jewellery, Stationery
- Media & Entertainment – Electronic &Digital Media, Outdoor, Media, Events & Entertainment, Print
- Personal Care – Hair care, Oral care, personal Hygiene, Wellness, Cosmetics, Appliances
- Real Estate – Commercial & Residential properties
- Retail – Retail, Super/Hyper Markets, Food Chains
- Services – Hospitality & Hotels, Travel & Tourism, Aviation, Logistics